Source: Glonui.

As an industry leader, $Apple (AAPL.US)$ , every new product release moves the hearts of countless consumers.

On August 28, Counterpoint's latest "Monthly Flagship Smartphone Display Tracker" analysis data revealed the strong performance of the iPhone 15 series, while the upcoming iPhone 16 series is highly anticipated.

Today, the latest report from DSCC announced that "iPhone 16 panel shipments have been increasing since July, with July's iPhone 16 panel shipments increasing by 20% compared to June and July of 2023."

The shipment target for the iPhone 16 has greatly increased.

According to the latest blog post by Counterpoint Research, Apple's revenue in 2024 is expected to exceed $400 billion for the first time, which is attributed to its continuous growth in hardware and services.

Especially with the support of AI technology, Apple's hardware products, especially the upcoming iPhone 16 series, are expected to become an important driving force for market growth.

According to brokerage firms and Bloomberg, Apple is expected to ship about 90 million units of the iPhone 16 series. In related news, Apple reportedly informed its partners last month that the shipment volume of the iPhone 16 will increase by 10% compared to existing models. At the same time, multiple sources said that overall, Apple's suppliers have a cautious attitude and expect the annual iPhone shipment volume to be relatively flat, due to the higher comparison base in 2023.

Among them, brokerage firms predict that Apple's OLED panel shipment volume for the iPhone 16 series this year will be 0.12 billion pieces, which is 30% more than the product shipment volume. Samsung Display plans to supply approximately 80 million pieces by the end of this year, while LG Display will supply 43 million pieces.

The panel shipment volume of the iPhone 16 series has already increased by 20% in July compared to the iPhone 15, demonstrating Apple's confidence in the sales of its new products. This growth not only has a positive impact on suppliers like Samsung Display and LG Display, but also indicates the market's high expectations for AI-enabled smartphones. The iPhone 16 series is expected to be equipped with the A18 chip, supporting more advanced AI functions to enhance user experience.

Apple's emphasis on AI technology is not only reflected in the upcoming iPhone 16 series, but also in its growth in the services business. It is projected that by 2025, Apple's service revenue will surpass 100 billion US dollars for the first time, with the growth rate of AI services continuing to outpace that of hardware.

Generative AI leads market growth.

In addition to Apple, other smartphone manufacturers are also actively exploring the integration of AI technology.

The cooperation between Samsung Electronics and Gemini, as well as Baidu and Wenzin, among others. $XIAOMI-W (01810.HK)$ The investment of brands such as Xiaomi, OPPO, and vivo in the AI field demonstrates the industry's emphasis on AI technology. The integration of AI technology not only enhances the performance of smartphones, but also brings more personalized and intelligent experiences for users.

IDC's forecast also shows that by the end of 2024, devices supporting generative AI may not be cheap in the early stages, with prices possibly more than double the cost of devices that do not support generative AI. This further promotes the trend towards higher-end products. This trend reflects consumer demand for high-end smartphones and the role of AI technology in enhancing product value.

China and emerging markets play important roles in the growth of the global smartphone market. IDC predicts that due to the great market attention brought about by Apple Intelligence, iOS may improve by 4% in 2025 compared to the previous year. At the same time, the growth of smartphone shipments in the Chinese market and Apple's localization strategy in China will have a positive impact on Apple's global performance.

Overall, the integration of AI technology brings new growth opportunities to the smartphone market. Apple has demonstrated its strength in the application of AI technology through the release of the iPhone 16 series, and the growth data of the global smartphone market and the predictions of industry analysts further confirm the important role of AI technology in driving industry development.

Editor / jayden