2024 First Half Operational Metrics
- Average order value was $401 for the six months ended June 30, 2024, compared to $390 for same period in prior year.
- Active customers, defined as unique customer IDs with at least one item purchased on Newegg platforms in the past 6 months, totaled approximately 1.1 million as of June 30, 2024, a decrease from 1.3 million for the same period in the prior year.
- Repeat purchase rate, which is the percentage of active customers who made at least two purchases on Newegg platforms during the past 6 months, was 23.0% as of June 30, 2024, compared to 27.9% for the same period in the prior year.