i-cable comm (01097.HK) recorded a loss of 0.255 billion yuan in the first half of the year, with operating revenue from continuing operations increasing by about 5% to 0.277 billion yuan. The company stated that the operating revenue from the media segment in the first half of the year increased by about 37% year-on-year, with advertising and digital media business revenue increasing by approximately 39% and 49% respectively. During the period, the telecommunications business benefited from cost-saving measures and recorded a segment profit of about 57 million yuan, an increase of approximately 8% year-on-year. In addition, the company's overall expenses decreased by about 18% in the first half of the year.

The company stated that this year's broadcast of the Paris Olympics made efforts to improve the production process, including leading cooperation with Hong Kong television and ViuTV to reduce costs. This move made the broadcast of the Paris Olympics profitable and contributed positively to the group's performance in the second half of the year.