China Star Ent (00326.HK) announced that the Group is expected to record a comprehensive loss of HK$115,000,000 to HK$135,000,000 for the six months ended June 30, 2024, compared to HK$82,446,000 for the same period.

The increase in losses is mainly due to the significant market promotion, sales, and distribution expenses generated by property sales, multimedia, and entertainment operations, with market promotion, sales, and distribution expenses rising sharply to about HK$49,000,000 (compared to HK$12,360,000 in the same period last year); and administrative expenses of about HK$64,000,000 (compared to HK$50,304,000 in the same period last year), mainly including employee welfare expenses, which increased from about HK$25,736,000 in the same period last year to about HK$44,000,000.