The focus of this press conference is expected to be Apple Intelligence (AI), which will be integrated into all new iPhones. Zino predicts that the addition of AI capabilities may lead to a comprehensive increase in the price of iPhone 16.
On Monday, local time, Apple officially announced that it will hold a special event at 1 a.m. Beijing time on September 10 at its headquarters in Cupertino, California. The theme of the event is "Glowtime". It is expected that the latest iPhones, Watches, and AirPods will be launched at this press conference.
Renowned tech journalist Mark Gurman claims that the autumn press conference has actually been delayed by one day, mainly because on that day (September 10, US Eastern Time), Vice President Harris and Republican presidential candidate Trump will hold their first televised debate. With the crucial moment approaching in the US election, this debate has attracted global attention, and Apple has to temporarily back off.
It is reported that the two Pro models of the upcoming iPhone 16 will have larger screens and new camera features, such as the addition of a "photo button". However, the focus of this press conference is expected to be Apple Intelligence (AI), which will be integrated into all new iPhones.
It is currently unknown what "Glowtime" in the theme refers to, but analysts speculate that it could be a generative AI tool. At the annual developer conference in June this year, Apple released the first batch of AI-driven tools, from personalized Genmoji (AI-generated emojis) to the highly intelligent Siri.
Although users of iPhone 15 Pro Max already have access to some AI features, the upcoming iPhone 16 is expected to be Apple's first device truly driven by artificial intelligence.
However, Angelo Zino, a technology analyst at CFRA Research, commented that the outlook for iPhone 16 is not optimistic because new AI capabilities will be continuously released in the coming years. For example, an enhanced version of Siri may even be launched in 2025.
Analysts suggest that the most likely way for Apple to enter the field of artificial intelligence is through its virtual assistant, Siri, by combining Siri with OpenAI's latest ChatGPT-4o model, which can provide a good experience and even understand user preferences and personality over time.
Regarding the price of iPhone 16, Zino predicts that the addition of artificial intelligence features may lead to a comprehensive price increase for iPhone 16.
In addition to the new iPhone, Apple is also preparing for major adjustments to its Apple Watch lineup and improving AirPods. It is reported that the models of the Apple Watch Series 10 series will be thinner but equipped with larger screens. The company also plans to launch a new low-cost version of Apple Watch SE with a plastic casing for the first time.
Apple will update its mid-range and low-end AirPods product line. This will be the first time that Apple has offered active noise cancellation (ANC) on mid-range AirPods, while the entry-level model will receive its first update since 2019.
This release is crucial for Apple, as the company is banking on these new products to help revive growth in its iPhone and wearable device business. In the recent earnings conference call, Apple hinted that iPhone sales for the current quarter will remain flat, but did not comment on holiday season sales.