Rebound. The game-specific creative AI translation engine 'ELLA', developed jointly by Rosetta and Digital Hearts, which is the No. 1 AI service developer and operator in the interactive AI translation market, has announced that it will be exhibited at 'gamescom2024', the largest gaming event in Europe, and is viewed as positive news. ELLA combines Digital Hearts' translation know-how in the gaming industry with Rosetta's AI translation technology, enabling 'automatic translation with emotionally expressive language', which has been difficult with conventional machine translation.