Sen C. (00244.HK) issued a profit warning, expecting a loss of approximately 26 million to 28 million yuan for the first half of this year, ending on June 30, an increase of about 17.5 million yuan compared to the loss in the first half of 2023. This is mainly due to the weak consumer purchasing power in the Hong Kong consumer and retail market during the period, which has led to intense competition among retailers, requiring more promotional activities and price reductions, resulting in a decrease in income in the first half of the year by over 10% compared to the previous year. This is also due to the decrease in gross margin to about 55% caused by increased price reductions and increased financing costs.