On August 22, Blue Moon Group (06993) released its mid-term performance announcement for 2024. In the first half of 2024, faced with the gradual improvement of the consumer environment in China and the continuous changes in consumer patterns and demands, the company, with a consumer-centric approach, optimized its business operations through multiple core strategies, such as product, sales and distribution networks, knowledge marketing, and digitalization, actively addressing challenges.

During the period, the company achieved HKD 3.131 billion in revenue, an increase of approximately 40.9% year-on-year, mainly due to the increase in sales of all three product categories and the increase in sales from all sales channels, excluding direct sales to large customer channels, especially the significant increase in sales from emerging e-commerce channels.

With the trend of concentration in the laundry market, the company continues to invest in promoting the "Supreme Series" "Concentrated+" laundry detergent, which has received good market response. It is reported that this series of products has attracted consumer attention in multiple live broadcasts and has greatly increased in market popularity.

It is understood that in the first half of 2024, the company conducted in-depth research on the consumption behavior of domestic consumers in mainstream e-commerce channels and strategically adjusted its product placement and sales models on e-commerce platforms, improving its overall online business. It currently occupies a leading position on major e-commerce platforms.