财报显示，上半年，百果园来自加盟门店的水果及其他食品销售收入占据71.72%，收入额40.12亿元，同比下降15.22%。截至六月末，加盟门店数量6011家，较2023年底净减少70家。上半年，集团监管的每家加盟门店的平均半年收入为90万元，较去年同期下降了约13.7%。① In the first half of the year, the revenue of franchise stores declined, and the management of Baiguoyuan attributed it to the decline in customer traffic; ② The management of Baiguoyuan stated that in the second half of this year, it will emphasize more on quality and cost-effectiveness to attract more customer traffic.
On August 22nd, Cailian Press (reporter Wei Ling) reported that Baiguoyuan (02411.HK) experienced a dual decline in revenue and net income in the first half of this year due to the decline in customer traffic. At the earnings conference held today, the company's management stated that measures will be taken to address the decline in customer traffic and create popular categories with cost-effectiveness to attract more customer traffic.
Yesterday evening, Baiguoyuan released its interim performance report. The financial report shows that the company achieved a revenue of 5.594 billion yuan, a year-on-year decrease of 11.1%; the net income attributable to owners was 88.506 million yuan, a year-on-year decrease of 66.1%.
The financial report shows that in the first half of the year, fruit and other food sales revenue from franchise stores accounted for 71.72%, with a revenue of 4.012 billion yuan, a year-on-year decrease of 15.22%. As of the end of June, there were 6011 franchise stores, a net decrease of 70 compared to the end of 2023. In the first half of the year, the average semi-annual revenue of each franchise store supervised by the group was 0.9 million yuan, a decrease of approximately 13.7% compared to the same period last year.
Regarding the decline in store revenue, the management of Baiguoyuan attributed it to the decline in customer traffic. Lai Xianyang, the Group's Chief Financial Officer, analyzed that the main factors affecting store revenue include the number of customers and the average spending per customer. In the first half of the year, due to the optimization of the product category structure, the average spending per customer increased slightly, while the customer traffic decreased.
Lai Xianyang also mentioned that measures will be taken in the second half of the year to address the decline in customer traffic: firstly, ensuring consistency of online and offline product quality by focusing on freshness and quality control standards; secondly, strengthening product assortment, improving price ranges, enriching SKUs to meet more customer demands, and increasing conversion rates; thirdly, implementing online and offline integrated marketing to enhance brand exposure and drive online customer traffic to stores.
As a representative of high-end fruit retail, facing the increase in customer rationality, Jiao Yue, the Executive Deputy General Manager of the group, mentioned at the earnings conference that in the second half of this year, it will particularly emphasize quality and cost-effectiveness.
"We will optimize category management, concentrate resources on promoting signature fruit, enhance the brand awareness of signature fruit, and create popular categories with absolute cost-effectiveness to attract more customer traffic," said Jiao Yue.
He also stated that currently, the group has expanded the price range and enriched the variety to match the surrounding communities and business districts of all stores, thereby further assisting stores in expanding their user base. At the same time, the group will continue to optimize the cost structure, enhance the scale effect of individual products, and provide franchisees with sufficient profit space.
In other business areas, the financial report shows that benefited from the increase in fruit exports in overseas markets and the increase in sales to domestic B-end customers, the group's direct sales of fruits and other foods generated revenue of 0.713 billion yuan, a 30% year-on-year growth.