Through this partnership, Nvidia's latest display synchronization technology can be more widely available at a lower cost; Prior to this, there were also reports that Nvidia would partner with MediaTek to create Arm architecture PC chips, which also means that ... $Qualcomm (QCOM.US)$will face a new strong opponent in the intense competition with Apple.
On August 21, Financial联社 (editor Shi Zhengcheng) reported that, in the context of recent high attention of capital markets to the game industry, well-known chip factory ... $NVIDIA (NVDA.US)$ ... announced a collaboration-not the new Arm chip that has been rumored in the market.
The two chip giants announced on Tuesday at the Cologne Games Show in Germany that they will integrate Nvidia's full set of G-Sync technology into MediaTek's display control chips, allowing more users to get clearer and smoother gaming experiences.
As background introduction, G-Sync is a proprietary display synchronization technology launched by Nvidia in 2013, and its core significance is to change the past logic of "graphics cards matching displays". Displays usually refresh at a fixed frequency (usually 60Hz, which means updating 60 times per second. Gaming monitors can achieve a refresh rate of 120Hz or 144Hz), but the frame rate output by gaming graphics cards depends entirely on performance, which can cause the display to simultaneously display two different frames (the new frame has only rendered half), which is commonly known as screen tearing.
Nvidia's solution is also simple, allowing the display and GPU to draw the entire new frame before refreshing, thereby enabling the variable refresh rate of the display. With the vigorous development of the gaming industry and the chip industry in recent years, new technologies that enhance display effects are constantly emerging, such as low-latency dynamic blur, dynamic frame rate overclocking, etc., constantly enriching the value of G-Sync.
For Nvidia, there are two problems with this technology at present: First, users need to pay royalties to Nvidia; Second, graphics card competitors ... $Advanced Micro Devices (AMD.US)$ also offer similar technologies FreeSync, and completely free. So Nvidia bluntly stated that integrating this technology into MediaTek's flagship product of display control chips would simplify the production process and reduce costs, enabling gamers to buy fully functional G-Sync displays at a lower price.
The two companies also announced on Tuesday that the first three cooperation displays will be launched later this year and are 2K displays with a refresh rate of 360Hz. These new devices will support Nvidia's latest display technology G-Sync Pulsar, which can provide 4 times effective motion clarity.
(Source: Nvidia official website)
Before officially announcing the display chip cooperation, there were rumors in the industry that the two companies were already working on a chip based on the Arm architecture, and even the collaboration between the two parties could extend to the emerging dedicated chips for handheld gaming PCs in recent years.
Nvidia has previously ...
Nvidia had previously planned to$Nintendo (7974.JP)$Switch has experience in offering customized Tegra X1 chips, and the industry generally expects that the next generation of Switch, which Nintendo will release no later than next spring, will still use Nvidia's customized chips.
This also shows the prospect of intensified competition in the Arm chip market. Previously, it was reported that in addition to Nvidia, AMD will also enter the Arm PC chip race in 2025. Earlier this year, Dell CEO Michael Dell also hinted in front of Huang Renxun that Nvidia may launch an AI PC chip in 2025.
Editor / jayden