According to the latest data from the Sensor Tower store intelligence platform, MiHaYu's urban action adventure game 'Juequeling' became the mobile game with the highest global revenue growth in July, topping the list of overseas mobile game revenue growth for this period.
According to the latest data from the Sensor Tower store intelligence platform, MiHaYu's urban action adventure game 'Juequeling' became the mobile game with the highest global revenue growth in July, topping the list of overseas mobile game revenue growth for this period. Tencent's 'PUBG MOBILE' download performance remained stable, with a 5% increase month-on-month in July, ranking second on the download list. Tencent’s ‘King of Glory’ overseas downloads continued to increase, with a nearly 100% increase month-on-month in July, rising 5 places to third on the download list.
Overseas mobile game revenue growth list for July.
The ice and snow doomsday theme strategy mobile game 'Whiteout Survival' from Dian Dian Interactive maintained stable activity updates and overseas revenue levels, and remained at the top of the overseas mobile game revenue list in July 2024. With the launch of the Chinese version of 'Endless Winter' at the end of May, 'Whiteout Survival' global revenue in June exceeded 0.1 billion US dollars, an increase of 5.4% in July, and cumulative in-app purchase revenue exceeded 1 billion US dollars.
With the start of the second season of the 'Ultimate Set Design Contest' in early July, Tencent's 'PUBG MOBILE' daily revenue increased rapidly. At the same time, driven by activities such as 'PDP Lucky Spin', 'PUBG MOBILE × Lamborghini', and 'Serene Lumina Set', this game's overseas revenue increased by 41% month-on-month and jumped to second place in the revenue growth and download lists for this period. According to Sensor Tower data, as of the end of July 2024, the total overseas revenue of 'PUBG MOBILE' approached 4.9 billion US dollars.
Ranked sixth on the revenue list is the adventure game 'Mushroom Brave Legend' from Joy Net Games. The game has performed outstandingly since its launch in the Japanese and Korean markets, ranking sixth on the best-selling list of Japanese mobile games and third on the best-selling list of Korean mobile games from January to July 2024. It is also the only new game in the Top10 best-selling mobile games in Japan and Korea. As of August 10, 2024, the game's global cumulative revenue exceeded 0.4 billion US dollars, with Japan and Korea contributing 34% and 33% of the total revenue, respectively.
Lemon Micro Fun's two synthetic mobile games 'Gossip Harbor' and 'Seaside Escape' increased their revenue by 10% and 4% respectively in July, ranking 11th and 17th on the revenue list. In the global synthetic mobile game market, 'Gossip Harbor' is the champion of July revenue and growth, and 'Seaside Escape' and 'Merge County' also maintain revenue growth, driving Lemon Micro Fun's global revenue up by 7%, reaching a historical high, and taking the championship among synthetic mobile game publishers.
The paper-folding network's love and interactive mobile game 'Love and Deep Space' launched version 2.0 'Interlaced Vision' in mid-July, with the opening of the main plot 'Awaiting the Reveler' and the formal debut of new male lead Qin Che, as well as the opening of the limited-time 5-star wishing for 'Heart Rhythm Sniper' and 'No Defense Prohibition Zone', which pushed the daily revenue of 'Love and Deep Space' to a new high. In July 2024, 'Love and Deep Space' overseas revenue increased by 47% month-on-month, rising 7 places to 19th on the revenue list and 4th on the growth list. Since its launch in January 2024, the game has maintained an absolute advantage in the global interactive story and female-oriented mobile game market, with cumulative in-app purchase revenue exceeding 0.2 billion US dollars.
The overseas mobile game revenue growth list for July.
In early July, MiHaYu's urban action adventure game 'Juequeling' officially landed in the global market and quickly swept the top of the iOS and Android mobile game download charts in nearly 100 markets around the world such as the United States, Japan, South Korea, and Germany. With the release of the upper and lower card pools of version 1.0 and the successive appearances of the high-popularity characters 'Ailan' and 'Zhuyan' on July 4th and 24th, 'Juequeling' daily revenue grew rapidly, becoming the mobile game with the highest global revenue growth in July and topping the list of overseas mobile game revenue growth for this period.
With bold innovations such as an urban science fiction adventure theme, retro street-style second-dimensional art style, and smooth 3D action gameplay, 'Juequeling' is highly loved by players at home and abroad, and has become the mobile game with the highest revenue and download volume under the umbrella of MiHaYu. The overseas market contributed 56% of the revenue and 74% of the downloads of 'Juequeling', with Japan being the highest revenue market overseas. In July, 'Juequeling' won first place on the Japanese mobile game download chart and third place on the best-selling list.
In mid-to-late July, the sidescrolling action shooting mobile game 'Metal Slug: Awakening' developed by Tencent Timi Studio under the authorization of SNK officially launched in markets such as Japan, South Korea, and Europe and America. On the day of release, the game topped the iPhone download chart in markets such as the United States, Japan, and Mexico, with overseas revenue increasing by 5.4 times month-on-month, and entered 6th place on the growth list.
In early July, the stealing dragon breeding RPG mobile game 'Novice Hunter' was launched in the Chinese Taiwan, Hong Kong, and Macao markets by DewDrop Games. With cute and interesting dinosaur-raising gameplay, massive benefits, and localized promotion strategies, the game quickly climbed to the top of the App Store and Google Play download charts in the local markets, becoming the mobile game with the highest download volume in July and appearing 7th on the growth list.
On July 22, Tencent's phenomenon-level MOBA mobile game 'Honor of Kings' international version celebrated one month of overseas launch. With the introduction of new heroes and skins, as well as a series of welfare activities, this game's overseas revenue increased by 81% month-on-month for this period, and entered 10th place on the growth list.
This period, 4 new RPG mobile games such as 'Draconia Saga', 'Brave Kingdom', 'Three Kingdoms Dream Record' and 'Swordsman Qi Xia Zhuan: New Beginning' were shortlisted for the growth list.
July overseas mobile game download list
Mihoyo's 'Genshin Impact' surpassed 'PUBG MOBILE' in July downloads and topped the overseas mobile game download list.
'PUBG MOBILE' download performance is stable, up 5% month-on-month in July, ranked second in the download list.
'King of Glory' overseas downloads continued to rise, with a nearly 100% increase in July compared to the previous month, ranking up 5 places to third in the download list. The Indonesian market contributed 60% of the overseas downloads of 'King of Glory' in July. In the Southeast Asian market, 'King of Glory' won the top spot on the July MOBA mobile game download list for the first time.