The global trend report focuses on the insights of industry experts at the forefront to explore how AI will affect the retail experience of beauty, fashion, skincare, and other fields in the future.

Shanghai, August 15, 2024 / PRNewswire / - Perfect Corp. (NYSE: PERF), the worldwide leading AR and AI beauty tech pioneer and developer of top-performing beauty apps, announced today its latest global trend report titled The Major AI Trends Impacting Beauty and Fashion in 2024. The comprehensive report, co-crafted from tech and retail industry experts and thought leaders, features insights into AI technology. The report utilizes data from Perfect Corp's beauty apps to highlight the most effective way AI is attracting beauty and fashion consumers. The report also provides a forward-looking analysis of how AI is disrupting the beauty and fashion industry, indicating that AI will usher in a new era of personalized consumer experience and promote more influential and positive interaction between consumers and brands.

AI has become a transformative force across all industries, and it will revolutionize consumer engagement, streamline services, and promote touchpoint innovation for shopping. In the digital age, consumer expectations are continually evolving, and AI has become the key technology driving brands and retailers to enhance their responsiveness, sustainability, and profitability.

To download the report Major AI Trends Impacting Beauty and Fashion, please visit:
orp.cn/zh-cn/business/color-trends/AITrends-chs

Main contents of the global trend report:

1. AI assistant in conversational style will raise personalized service and customer service to a new level.
   With the innovative AI assistant tools, such as skincare GPT and make-up GPT, launched by Perfect Corp., brands can provide personalized advice and instant service to customers, thereby enhancing shopping experience and customer loyalty. Brands can also use AI interactive chat to provide real-time beauty advice, AI skin analysis, and virtual try-on, providing personalized services to beauty consumers on a large scale.
2. AI will promote the development of a new generation of immersive experience technology and create ultra-realistic virtual product test effects and virtual experience spaces.
   Advanced AI technology will completely change the virtual shopping experience, and consumers will intuitively feel the effects of beauty and fashion styling in ultra-realistic environments, so that brands can increase buyer confidence while reducing return rates.
3. AI helps sustain the development of beauty and fashion retail industry.
   The AI-powered virtual testing tools will reduce the demand for physical product samples in the beauty and fashion industry, helping brands to operate in a more sustainable way. By using virtual product testing, brands can provide personalized product recommendations for consumers, matching each customer with the most suitable products and reducing waste generated during the return process.
4. AI will overturn the way content is created, unleashing creative and personalized potential.
   With generative AI, brands can create dynamic and personalized content at scale, elevating consumers' creativity and inspiration. Generative AI can produce AI-generated marketing campaigns, AI-assisted art creation and editing, bringing new possibilities for brand storytelling and consumer engagement.
5. AI will enhance the consumer experience at all major touchpoints and become a key driving force for brand and retailer success.
   From personalized recommendations to improving customer service, AI will optimize consumers' shopping experience at every stage, improve operational efficiency and overall satisfaction.

AI Navigation: why AI is critical for brands seeking competitive advantage?

Founder and CEO of Perfect Corp., Alice H. Chang, said: "We are issuing the latest trend report, which emphasizes the transformative impact of AI across all industries. Through innovative tools such as virtual fitting rooms and high-definition AI skin analysis, AI is not only reshaping the way brands interact with consumers, but also bringing unprecedented efficiency and innovation. Perfect Corp. is committed to providing insights on innovative consumer experience technology to benefit beauty and fashion brands by offering cutting-edge AI solutions that provide a superior and immersive experience."

To download "Major AI Trends Impacting Beauty and Fashion" report, please visit:
ectcorp.cn/zh-cn/business/color-trends/AITrends-chs

About WMG. WMG (NYSE: PERF) is committed to empowering people to capture and share beautiful moments. As a leading player in the industry, WMG works closely with over 600 global partners to change the shopping experience through digital technology and help brands win in the digital market. WMG's suite of enterprise solutions includes innovative technologies such as virtual makeup, AI skin detection, and personalized product recommendation tools powered by "Beauty AI." By providing technology-driven collaborative experiences, WMG creates a sustainable, hyper-personalized, and engaging shopping journey.

WMG (NYSE: PERF) Leveraging the innovative technology advantage of "Beauty AI," WMG is committed to empowering the world with more beautiful moments. As a pioneer and leader in the industry, WMG works closely with over 600 global partners to change the shopping experience through digital technology and help brands win in the digital market. WMG's enterprise solution suite covers innovative technologies such as virtual makeup, AI skin detection, personalized product recommendation tools powered by "Beauty AI," and other innovative technologies. By providing technology-driven collaborative experiences, WMG creates a sustainable, hyper-personalized, and engaging shopping journey.

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