■Company Overview

1. Company Overview and History

Premium Water Holdings ＜2588＞ is a major enterprise in the water delivery industry that delivers mineral water manufactured in-house to homes and business sites equipped with water dispensers. The company was formed by merging the management of Water Direct, which has strengths in natural water production, and FLC, which has strong sales capabilities. Water Direct has been aiming for SPA type* management since its inception, and has adopted strategies for quickly grasping customer needs by completing everything from in-house design of water dispensers to manufacturing, sales, and after-sales service to customers in-house, and applying them to product development and sales methods. Starting with demonstration sales in 2007 at the electronics retailer Yodobashi Camera Co., Ltd., demonstration sales have been developed at major retail stores nationwide, and the number of customers has steadily expanded. It was listed on the Tokyo Stock Exchange (hereafter, Tokyo Stock Exchange) Mothers in 2013, and promoted to the 2nd section of the Tokyo Stock Exchange in 2014. Management was integrated with FLC, which is the same optical communication ＜9435＞ group in 2016/7, and by integrating Water Direct, which has strengths in natural water production, which has restarted as Premium Water Holdings, and FLC, which has strengths in sales power, it has become an enterprise with high growth potential within the home delivery water industry. Due to the restructuring of the Tokyo Stock Exchange in 2022/4, it transitioned to the standard market. Capital and business alliances were formed with Last Mile for the 2023/3 fiscal year, and with DREAMBEER and INEST for the 2024/3 fiscal year, respectively, to expand the group. The president and representative director is Kanemoto Akihiko (Kanemoto Akihiko) (inaugurated 2024/6/19). With the inauguration of Mr. Kanemoto as president and representative director, President and CEO Hagio Yohei (Hagio Yohei), who has a track record of starting FLC and raising it to the top class in Japan with promotional sales power, took office as Chairman of the Board and made a fresh start.

* SPA type: It is a business model that eliminates SCM (supply chain management) waste by vertically integrating everything from product planning to manufacturing and sales, and can respond quickly to consumer needs, and is a neologism that takes the acronym “Speciality Store Retailer of Private Label Apparel.”

(Written by FISCO Visiting Analyst Hideo Kakuta)