Lei Feng net (official account: Lei Feng net) news, recentlyTAL Education GroupThe group's Xuesi online school is incubating a new brand "Little Monkey" for children in kindergartens and primary schools. Among them, the newly launched Little Monkey language focuses on AI interactive classes.
According to the official Wechat account, Xiao Monkey language courses include five major knowledge: Chinese characters, pinyin, Sinology, reading and expression, in the form of interesting animation and AI interactive videos. According to its introduction, the animated video of Little Monkey language was created by the originalDisneyAnimation team building, but also set up clearance questions, voice input and other links, so that children in the game interaction to complete learning and practice. Xiao Monkey language official WeChat posted its first message on Nov. 22. On Dec. 8, Xiao Monkey language launched a promotion and is now selling 49 yuan for 10 audition sessions on the official account of Wechat. According to the official account, the first audition of Little Monkey's Chinese has been completed, and the second will begin on December 23.
The picture shows the official Wechat account of Xiao Monkey language.
In fact, "Little Monkey" has become a new project promoted by TAL Education Group recently. It is reported that on November 15, TAL Education Group's Mobi online school announced that it would stop operation and become a centralized online school. According to industry insiders, the "Little Monkey Project team" has been set up within the Learning and thinking School, and Zhao Puzheng, the former director of the Mobike Museum, has been appointed as the head of the Little Monkey Project team, which currently has more than 500 people.
It is understood that "Little Monkey" already has multi-disciplinary product business lines, such as English, Chinese, math, programming and so on.Monkey English launched in August to provide English enlightenment courses for 2-to 8-year-olds; monkey programming is integrated by CodeMonkey, a children's programming platform previously wholly acquired by TAL Education Group, to provide programming courses for 6-to 12-year-olds. Monkey Mathematics has signed up for the official account "Little Monkey Mathematical Enlightenment", targeting 2-and 8-year-olds in math thinking enlightenment classes, but has not released any news.
It is not a unique instance, but has its counterpart.
Not long ago, Yuanfudao's enlightenment series "zebra" brand just launched 1 yuan to buy the original price of 49 yuan zebra language experience class activities. A week later, TAL Education Group followed suit and launched "Little Monkey language". It is worth noting that both are aimed at students between the ages of 4 and 6, and both use AI interactive classes as a selling point. At present, Yuanfudao's "zebra" series products include zebra English, zebra thinking and zebra language.And TAL Education Group this time "follow" fast, can not help but let people guess, learn to think of the "little monkey" brand, its product type directly targets the online education unicorn ape tutoring under the "zebra" series of products.
As a leading company in the education industry, TAL Education Group quietly and intensively laid out the full-discipline online children's enlightenment curriculum system. On the one hand, we can see that TAL Education Group is not satisfied with the ambition of K12; on the other hand, as quality education has been put on the agenda, in the past two years, the education companies of mathematical thinking enlightenment and children's English enlightenment have shown a trend of rapid growth, and children's enlightenment track financing continues. TAL Education Group's move is also aimed at the flow dividend of early education enlightenment, before this big cake has been completely carved up, "horse racing enclosure" to seize the market.
However, there are already many subdivided players in the children's enlightenment track, such as "spark thinking" and "pea thinking", which focus on the cultivation of mathematical thinking; children's programming brands "walnut programming" and "programming cat"; children's English track has "companion fish", "chatter" and so on; whether TAL Education Group's "Little Monkey" brand can catch up with those who come from behind remains to be seen.
A person from the investment community said to Lei Feng netThe track of children's enlightenment has been relatively hot recently, but the risks and competition are also obvious.Online education was springing up at that time, and the failure rate was also very high, so it was necessary to be rational on the track of children's enlightenment, and education companies had to figure out the basic profit model when laying out. TAL Education Group has been deeply engaged in the field of K12 education for many years, and when he enters the children's enlightenment track, there must be a blessing in terms of traffic, but TAL Education Group is still more inclined to science in terms of public cognition, if TAL Education Group can reduce costs and optimize the model, entering the children's enlightenment track also has a certain value.
Lei Feng net believes that at present, TAL Education Group does not have a big publicity investment in the "Little Monkey" brand. The original price of Little Monkey language is 165and the current price is 49 yuan. 10 experience classes are also in the testing stage. Low-price promotion has always been used by educational institutions to get customers, after getting customers, the next step is how to improve renewal rates and user satisfaction, start the brand, it will be a long journey.
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