Elon Musk has publicly expressed support for Trump on multiple occasions. This Tuesday, Musk will interview Trump live.

On the evening of August 12, US Eastern Time (Tuesday morning in Beijing at 8am), Musk will have a conversation with Donald Trump, the former US President and Republican presidential candidate, and it will be live streamed.

It is worth mentioning that this interview is impromptu, with no script and no theme restrictions.

Previously, Trump posted several posts on the social media platform X, including some campaign information and a promotional copy of his acceptance of Musk's interview. This suggests that Trump is officially returning to X on January 6, 2021, after being banned due to the Capitol Hill riots.

However, this political orientation seems to have begun to directly affect Tesla's business development in Europe.

According to reports, European pharmacy giant Rossmann has decided to immediately suspend the purchase of Tesla cars due to Musk's support for Trump. Rossmann clearly stated in its statement that Musk's support for Trump is contrary to its commitment to protect the environment by producing electric cars.

Is Tesla going to pay the bills?

Tesla's market share in the European Union has become increasingly precarious. Although the popularity of electric cars in the region is rising, Tesla's registration dropped to its lowest point in 15 months earlier this year. In order to attract new European fleet buyers, Tesla continues to lower prices, but experts believe that this may not be enough to reverse the situation, or even have the opposite effect.

Rossmann's decision may not have a major impact on Tesla's sales in the European Union, as only 34 out of 800 cars in the German chain pharmacy are Teslas. However, its decision may send a strong signal, and software giant SAP has also announced that it will abandon Tesla as a company car due to Tesla's price fluctuations and other uncertainties.

Last month, Musk said he planned to donate $45 million a month to a new super political action committee that supports Trump's presidential campaign. Although Musk initially confirmed the report, he later denied it. In addition, Musk even turned his social media network X into a camp that supports "Making America Great Again" (MAGA).

On the other hand, Tesla's sales continue to decline. Its second-quarter earnings, announced last month, showed a stunning 45% year-on-year decline in net income, marking the second consecutive quarter of decline. In this unstable situation, Tesla's commercial customers have many alternatives, especially in markets outside the United States, where competition is increasingly fierce.

Is Musk's endorsement of Trump really the best choice? Considering his increasingly polarizing and extreme views, Tesla has quickly become an extension of the fringe political movement, which has made European companies feel excluded.

Editor/Emily