MicrosoftYahei', 'sans-serif'; color: black; “>Sina Technology News” On the afternoon of December 16, the 10th Global New Energy Vehicle Conference was held today. He Xiaopeng, chairman of Xiaopeng Motor, delivered a speech saying, “At the beginning of this year, we all thought the winter would arrive, but I personally think this is a good thing because you can prepare and think ahead of time. Judging from the last two months, I have gained more confidence in getting through the winter.”
When it comes to the decommissioning of electric vehicles, He Xiaopeng thinks this is a very good time. “I have been making this appeal since the beginning of last year. I think the withdrawal of subsidies has led to new energy vehicles becoming more low-end vehicles in China. We need good brands, good technology, and we need to improve smart electric vehicles and move from China to the world.”
“I'm sure 2021 will have a great fresh start.” He Xiaopeng suggested that in the middle of the winter, every enterprise needs to accumulate a large amount of grain. At the same time, it is also necessary to practice internal skills and make up for shortcomings.
He Xiaopeng concluded by saying, “This cold winter is not scary; spring is not far away. This is the best chance we can do our part. At the same time, we must have patience and perseverance to endure today's loneliness in order to welcome a better future and a better spring tomorrow.”
The following is the full text of Why Xiaopeng's speech:
For at least half a year, many people in the industry have been asking, in this day and age, what is the next step for cars, whether they can get through the cold winter, and how to get through the cold winter.
At the beginning of this year, we all thought winter would arrive, but I personally think this is a good thing because you can prepare and think ahead. Judging from the last two months, I have gained more confidence in getting through the cold winter.
This is a picture of a pack of wolves crossing a snowy field in winter. This picture has great reference significance for both an enterprise and an industry. From another perspective, I want to say a word to all NEV manufacturers. Although winter has arrived, there are more opportunities than crises, and we should be more confident that we can get through this cold winter. Today was very suitable for the scenery. There was heavy snow in Beijing, and the snow is very valuable. Every year there is spring, summer, autumn, and winter. It doesn't necessarily snow in winter, but winter after snow is better than next spring.
I am from the Internet industry. With the 2011 internet bubble and the 2008 and 2009 financial crises, many companies have gone through the cold winter to get to where they are today. I went to participate some time agoAlibabaI was very impressed at the 20th anniversary of the annual meeting. There was a movie called Crossing. Even though you know about Alibaba's success, when you want to go back and take on a series of challenges, you still don't want to live in the middle. All good businesses have grown from there.
The Chinese Internet has passed the era of competing for incremental markets and is completely struggling for volume markets, yet China's automobile industry has only recently begun to enter a stock market. In the past, there were many industry wars on the Internet, but today there are also many companies that are working on new energy vehicles. Three years ago, many people asked if you built a PPT car, and we responded with action. At the beginning of the current delivery, everyone asked you if you had the ability to deliver and whether your quality could pass the customs. Today, we did a preliminary verification. Then all my friends asked if you could continue to sell and deliver on a large scale. Today, we are on our way. Today, many friends will challenge us and ask if tomorrow you can establish a mid-range or high-end brand and increase the scale of sales. We are very confident that we are on our way. I've always believed that the final competition is for customers to gain value; all competition is a process that makes us bigger and stronger. All partners should work together to make the cake bigger instead of entering strong competition now. Nurturing the entire market well and improving the entire enterprise is the core.
After the subsidy was withdrawn, I instead thought it was a very good time. I have been making this appeal since the beginning of last year. I think the withdrawal of subsidies has led to new energy vehicles becoming more low-end vehicles in China. We need good brands, good technology, and we need to improve smart electric vehicles and move from China to the world.
I'm sure 2021 will have a great fresh start. If we compare China's smart electric vehicle market with the US and Europe today and find that the number of smart electric vehicles in China this year is not enough, we still need to work hard. How did Xiaopeng get through the cold winter himself? Let me share with you a few simple thoughts.
First, every enterprise needs to accumulate a large amount of food. Xiaopeng Motor recently completed Series C financing of 400 million US dollars and is in the process of becoming the next round of C Plus. I have also seen that many friends and companies are raising funds and getting more support. I'm sure there will be more good news coming out next year.
Second, focus. The first focus is on intelligence. I came back from the US the day before yesterday. Both the US and China are doing autonomous driving. Today, driverless cars want to replace the functions of cars and drivers at the same time. But cars, led by autonomous driving, can become popular within two years. It can learn how each of us drives, learn how fast we turn, and learn the logic of passing traffic lights. The second is the explosive product strategy. I used to manage games on Alibaba. Originally, there were two types of games. The first type was to make a lot of games and find money in the middle. The second type is to play a large number of medium and high quality games and find money from the middle to make money. I think the automobile industry, especially new companies, put out a car every year and work hard to make it a hit, not only to save money, but also to be able to do it well. This is very important; don't make too many cars at the same time in one year. The third is quality. Quality is at the core. Quality is not something that can be achieved overnight; we really need to use ten years of water polishing to improve all the quality.
Third, practice internal skills and make up for shortcomings. I often say that starting an Internet business is a long board theory. You need to make 1-2 boards long, while in the automobile industry, there is a shortboard theory, so no board should be too short. Winter is very good, and winter allows us a longer time to make up for our original shortcomings. I think this is the greatest value.
Fourth, stick to 2C sales as the main focus. There is nothing right or wrong with the market for individual customers and the market for corporate customers; it's just a matter of choice. Xiaopeng insisted on choosing 2C customers. Xiaopeng began a transformation in August of this year, from producing cars and then selling cars to selling cars first, then rebuilding cars and then delivering cars. We are in the process of transformation. I saw a very interesting phenomenon. Overcoming risk and controlling cash flow can help our suppliers and our sellers and partners obtain greater value.
Fifth, cultivate brands. You can sell cars by relying on the market style of play and sales style, but in the end, for success, China needs more high-end and high-end brands to satisfy more customers before it can truly go global, and I also look forward to more people here going global in the future.
This winter isn't scary; spring isn't far away. This is the best opportunity for us to do our part. At the same time, we must have patience and perseverance to endure today's loneliness in order to welcome a better future and a better spring tomorrow.