Sina Technology News reported on the morning of December 16. According to Sensor Tower store intelligence data, since it went public on November 12,Disney+ The App Store and Google Play received a total of 28 million installs in the five countries of the US, Canada, Australia, New Zealand, and the Netherlands.
Of these, 4 million users were converted to paid subscribers after a 7-day free trial. These users can choose to pay monthly or yearly, contributing $55 million in total revenue to Disney on mobile.
Disney+'s performance in the first month of launch far surpassed its competitors
According to Sensor Tower data, Disney+ is the best-performing online video subscription service on mobile since January 2012.NetflixThe mobile app and Hulu were launched before January 2012, but research data showed that the first month of launch of these two online video subscription services was just as poor as Disney+.
As shown in the chart below, Disney+'s mobile performance in the first month of launch far surpassed that of its competitor's revenue over the same period.
Prior to the launch of Disney+, HBO Now was the highest-grossing online video subscription service in the first month. The app was launched simultaneously with the fifth season of “Game of Thrones” in April 2015, with revenue reaching $12 million in the first month. However, this is only 22% of Disney+'s revenue for the same period. In terms of the number of paid users, HBO Now had 835,000 users in the first month, and the number of Disney+ users (4 million) was 5 times that.
Excellent start, but huge potential
The revenue performance of Disney+ in the first month of launch has far surpassed its competitors, but there is still a broad potential market. Nearly 82% of its current installers are from the US (20 million). In the first month of mobile revenue, US users contributed 46.8 million US dollars, accounting for 86%. By contrast, its competitor Netflix has 70% of users and 54% of its revenue from outside the US.
Given Netflix's data, and Disney+'s current market performance in the US and Canada, there is reason to believe that in 2020, as the app is launched in more regions, its market size will continue to grow significantly. In the first quarter of 2020, Disney+ will launch in seven European markets, including: France, Germany, Ireland, Italy, Spain, Sweden, and the United Kingdom. By comparison, these seven markets account for 15% of Netflix's mobile revenue. Disney's long brand history and high-quality video content have a large number of fans in markets other than the US. Whether it's the upcoming European market or the Asian market later, it will contribute a lot of downloads and revenue to Disney+.