Original title: NIO Qin Lihong: Three problems rooted in the user market are testing NIO Source: Tencent

Qin Lihong, co-founder and president of NIO Auto

“Chinese brands are likely to become high-end brands (new energy vehicles) and be recognized by users.” On December 16, at the 10th Global New Energy Vehicle Conference, Qin Lihong, co-founder and president of NIO, said this.

Qin Lihong's ambition probably comes from NIO's delivery data. According to him, as of November 2019, NIO's two large-scale mass-produced models had delivered a total of 28,743 units to 296 cities in China. However, in global luxury electric SUV sales in October this year, the NIO ES6 has surpassed the Audi e-Tron, Tesla Model X, and Jaguar I-PACE, ranking first with a record of 2203 vehicles.

Qin Lihong believes that everything returns to its roots requires facing the user market, and that all technology products ultimately test NIO's three questions: are there any users who buy it? Are the users who bought it satisfied? Will happy users recommend it to others?

In his view, users are NIO's broadest moat, and companies are fundamentally rooted in the user market. “If they can do it, no matter how cold a winter is, it won't be a cold winter.”