Match Group Inc (NASDAQ:MTCH) initially dipped by as much as 3.5% in Thursday's pre-market session before rebounding to trade flat. The stock is volatile after peer online dating services company Bumble Inc reported worse-than-expected second-quarter revenue results. Also, multiple firms downgraded their respective ratings and price targets on Bumble.

Bumble's weaker-than-expected revenue could indicate challenges in increasing or maintaining ARPU in the industry. Match Group, which closely tracks ARPU across its platforms, could be seen as vulnerable to similar issues, such as users being less willing to pay for premium features or subscriptions. A decline in ARPU would directly hurt Match Group's profitability and revenue projections.

Bumble's poor performance might reflect higher-than-anticipated churn rates (the rate at which subscribers cancel their memberships). Since Match Group also relies heavily on subscription models, particularly for Tinder Gold and other premium tiers, investors could worry that Match Group might experience similar churn, reducing its recurring revenue and signaling potential difficulties in maintaining long-term user engagement.

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How To Buy MTCH Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Match Group's case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, MTCH has a 52-week high of $47.81 and a 52-week low of $27.66.