On December 12, 2019, Tencent Music Entertainment Group celebrated its first year of listing. A year ago, Tencent Music Entertainment Group was successfully listed on the New York Stock Exchange, becoming the first Chinese digital music company to go public in the US, taking the lead in showing the world the development results of China's digital music industry. After a year of development,Tencent MusicThe Entertainment Group is showing the limitless possibilities of the music industry through its continuous innovation and breakthroughs.
Recently, the TMEA Tencent Music and Entertainment Festival, which came to a successful conclusion, not only brought the ultimate experience to a wide range of users, but also recorded the trends and developments of the music scene throughout the year in a ceremonial manner, creating an annual music feast. Over the past year, while bringing users a better music entertainment experience with high-quality content, services, and multi-scenario application expansion, Tencent Music Entertainment Group has also continued to expand the boundaries and industrial value of music. Through strategic initiatives such as cultivating a better development soil for musicians and connecting a wider range of industry partners, Tencent Music Entertainment Group has given more imagination and possibilities to the industry.
First anniversary of listing: Tencent Music Entertainment Group is unleashing new potential in music
For music users, content is the core requirement. In the year since its launch, Tencent Music Entertainment Group has continued to promote content diversification, expanding diverse content including music variety shows, short videos, podcasts, and audiobooks, as well as high-quality original music for games, movies, and TV programs, and building a diverse content ecosystem through “content co-creation” and “content added value” strategies. “TME+”, innovatively launched by Tencent Music Entertainment Group, combines cross-border forces such as “music+film,” “music+game,” and “music+artist,” and successfully launched various projects such as “Production+,” “Video +,” “Big Play+,” “Big Music+,” and “Music+Live,” focusing on content co-creation to explore more ways to play music with other pan-entertainment industries.
At the same time, through deep cultivation of the content ecosystem and deep insight into user needs, Tencent Music Entertainment Group has fully leveraged users' music consumption potential. In the 2019 Q3 financial report, Tencent Music Entertainment Group's online music paying users achieved a year-on-year increase of 42.2%, a net increase of 4.4 million over the previous year, all of which reached record highs.
The data growth reflects the consumption potential of the Chinese music market and Tencent Music Entertainment Group's effective stimulation of this potential. Tencent Music Entertainment Group continues to add value to good content and help singers and musicians develop with the Group's strong publicity capabilities, technological capabilities, and full-scene coverage capabilities. At the same time, Tencent Music Entertainment Group has also become the preferred platform for high-quality content to connect musicians with fans and bring out the value of music. Data shows that in the first nine months of this year, the total number of songs uploaded by up-and-coming musicians on platforms owned by Tencent Music Entertainment Group more than doubled over the same period last year. Compared with the same period last year, the average daily broadcast volume of original songs on the three major digital music platforms of QQ Music, Kugou Music, and Cool Me Music increased by nearly 200%.
Reinforced backfeeding:TencentMusicians' plan strategic upgrade, TME Conservatory of Music established
On the first anniversary of its listing, Tencent Music Entertainment Group's Tencent Musician Program was strategically upgraded, and the “100 Million Yuan Incentive Program” was launched to help eligible resident musicians achieve rapid revenue growth through practical and effective methods such as generous incentives and promotion traffic support, and also helped musicians achieve multi-channel exposure for their songs, encouraging musicians to fully unleash their creative talents. At the same time, Tencent's Musician Program is also “blossoming more” across all of the Group's platforms, combining “cross-platform joint promotion” and “platform personalized promotion” to create the strongest position for support and service for musicians through the QQ Music Open Platform and the promotion project “S Manufacturing”, as well as the special support actions of Kugou Music and Cool Me Music. Take the QQ Music Open Platform as an example. Through practical and effective support for content creators, it successfully created the hit hit song “Girl by the Bridge,” which has over 100 million hits in a single week and 200 million in 10 days, making it a screen-level hit song in 2019.
Musical talents are the first resource for industrial development. The cultivation and support of musical talents is the starting point of a healthy cycle of industrial value. In order to cultivate outstanding talents in the industry, Tencent Music Entertainment Group also officially launched the “TME School of Music” on the first anniversary of its listing, building a bridge between music, technology, the Internet and commercialization, gathering global expertise, and focusing on cultivating talents in the music industry for the Internet technology and streaming media era.
While unleashing the value of music, Tencent Music Entertainment Group uses the Group's strength to create fertile ground for talents, supports original Chinese musicians in multiple dimensions, and promotes the long-term development of the Chinese music industry.
Facing the future: CTS strategy will drive industrial upgrading and create limitless possibilities
With Chinese music switching from value return to value upgrade, user participation and value recognition of quality content, and the booming development of the original music market, a healthy order for the Chinese music market has been established.
Facing the future, Tencent Music Entertainment Group continues the “CTS Strategy” with content (Content), technology (Technology) and service (Service) as the core, based on many years of rich industry experience and a complete music ecosystem platform, as an engine to promote its own development and collaborative creation with a wide range of partners. While deepening its own strength, it also strengthens platform openness and ecological co-construction, explores new opportunities with the whole industry, and pushes industry development into a new track to bring users higher quality and diversified digital music services to users and the global music community Collaborate to create a healthy and perfect industrial ecosystem, and create unlimited possibilities for music.