Tencent Technology News, December 12, coincides with the first anniversary of the listing of Tencent Music Entertainment Group (hereinafter referred to as "TME"). QQ Music Open platform issued a very sincere new cash policy "100 million yuan incentive" plan, with "incentive funds of 100000 yuan and below belong to resident musicians" to increase support, to help music content creators' talent can be realised.

QQ Music Open platform, as a major initiative on the anniversary of the listing of Tencent Music Entertainment Group, has achieved remarkable results: it has been launched only one month, with 12000 new musicians and nearly 600 million works played, which has helped Yongbin Ryan.B, Uu and many other young musicians to become "super nova". The platform has even launched a number of popular songs such as "Bridge Girl" and "very similar". Among them, "Girl by the Bridge" has been online for 10 days, and the number of broadcasts has exceeded 200 million. With the continuous increase of the intensity of "traffic exposure + creative realization" on the platform, it is believed that more popular music works will emerge from then on.

All good works can have a good profit, and the cash support policy will be upgraded.

According to Communication University Of China's 2019 Chinese musicians Survival report, the vast majority of musicians are still struggling, with nearly half of them earning less than 2000 yuan a month before tax. A large number of musicians have to work part-time in other fields to support the development of the music industry.

Today, QQ Music open platform online a new cash plan: resident musicians sign exclusive songs can get incentive money, incentive money in 100000 yuan or less will all be given to resident musicians, to achieve a substantial increase in share. If the total income is less than 200000 yuan, the share given by the platform can be increased to 100% at most, and the platform will also give musicians more share for the excess.

QQ Music open platform from the beginning of the online, committed to practical cash support, so that musicians can dream and "bread" at the same time. After Yongbin Ryan.B joined QQ Music's open platform "made by S", his first work, "one second before confession", earned more than 10,000 yuan in only 16 days. Music talent A Yu's entry into the open platform has earned more than 100000 yuan a month. At present, hundreds of musicians on the open platform earn more than 10,000 yuan a month. By continuously creating a highly sincere high share and financial incentive policy, combined with the industry-leading traffic exposure, QQ Music open platform will provide a better resident environment for music content creators and further enhance the income of musicians. It is believed that in the near future, creators with a monthly income of more than 10,000 or even more than 100,000 will continue to emerge.

"popular style" works come out frequently, making musicians "popular songs are also popular".

QQ Music Open platform was officially launched in November this year, with professional and open music content "sound" state, to provide five practical and effective services for resident musicians and music talent, such as work management, work promotion, fan interaction, data tracking, creation and realization, to support the growth of creators in all directions, and help creators to achieve effective exposure promotion and real income realization.

With transparent and strong traffic support, open and fair operation mechanism, QQ Music open platform online for more than a month, has gained recognition and praise from musicians and the industry. The platform successfully helped several outstanding singers to enter the public's field of vision, and at the same time discovered and produced a large number of high-quality music, showing a strong "star-making" ability and "pop style" content incubation ability.

Recently, it has been popular all over the network, and its popularity has surpassed that of "Girl by the Bridge" of "Wolf disco", which comes from the original song collection activity of "Winter Love Song" on the open platform. With the help of QQ Music, the number of views of "Girl by the Bridge" surpassed 200 million, and all the way from the music platform to the short video platform, attracting hundreds of short video celebrities to perform spontaneously, becoming another phenomenal divine comedy in 2019.

It is worth mentioning that musicians who perform well on QQ Music's open platform will be selected as the trump card to announce the "S manufacturing" project, and get all-round and personalized support from content creation to promotion. At present, Yongbin Ryan.B, Uu, du Zhiwen, Ai Chen, Xie Yulun and other outstanding creators have been successfully selected, quickly completed the transformation from "new person" to "new star", and really realized that "popular songs are more popular". "made by S" produced a total of 15 songs with a total playback volume of 450 million, occupying the forefront of QQ Music's lists many times. Among them, Yongbin Ryan.B 's "very similar" has nearly 70 million views, and Uu's "is the Boy all right" has been viewed more than 30 million times, which is very popular with young music fans.

Through the generous cash reward mechanism and effective all-round support, QQ Concert takes the open platform as the main engine, and continues to build a more comprehensive and perfect content ecology: by supporting the growth and development of musicians, while ensuring the effective realization of their talents, open source to produce more quality music content, and then continue to enrich and enhance the music listening experience of young users, creating a gathering place for Generation Z music fans.

As Hou Deyang, vice president of Tencent Music Entertainment Group, said: "QQ Music has created a number of popular songs one after another in just one month through the active deployment of musician ecology." I believe that under the good mechanism and the benefits of the '100000 all yours' realization plan, QQ Music's open platform will explore and support more and more good songs and singers. "