Hurun Research Institute today released the "2019 Hurun Brand list", which is the 14th year in a row that Hurun Research Institute has released Hurun Brand list. Guizhou Moutai won the championship with 640 billion brand value, China ranked second and third with 350 billion brand value and Tmall ranked second and third with 320 billion brand value. Taobao, China Industrial and Commercial Bank of China, Wechat, Ping an, Tencent, China China Construction Bank Corporation and China Mobile Limited made the top ten.

Among the top 200, non-state-owned brands account for 60% and state-owned brands account for 40%.The threshold for being on the list is 4 billion yuan, an increase of 1 billion yuan over last year and a record high, while the threshold for the top 100 is 14.5 billion yuan, an increase of 3.5 billion yuan over last year. There are 23 brands worth more than 100 billion yuan, an increase of 9 over last year.

The following are the highlights of the list:

Guizhou Moutai became the "most valuable Chinese brand" for the second time with a brand value of 640 billion yuan, China jumped from 16th to second with 350 billion yuan, and Tmall rose 2 places to third with 320 billion yuan.

Of the top 200 brands, 11 are new to the list, including QQ, peach and plum bread, Luzhou laojiao, panda, Tianwei Food, Excellence, Guoxin Securities, Yuanfudao, Xuhui, Missfresh Limited and New Dairy. China's brand value has nearly tripled over the past year, making it the biggest brand on the list, followed by Douyin and Furong King, both of which have more than tripled. Among the ten brands with the biggest increase, there are 5 tobacco brands, namely, China, Furong King, Yuxi, Shuangxi and Liqun.

Among the top 10 industries with the largest number of brands on the list, the tobacco industry had the largest average increase in brand value, up 178%, followed by alcohol, up 124%, life services industry rose 65%, food and beverage industry rose 51%, e-commerce and retail industry rose 36%, film and television media industry rose 30%, real estate industry rose 17%, financial industry rose 14%, digital industry rose 9%. The health care industry fell slightly by 1%.

BABA has seven brands on the list, becoming the parent company with the largest number of brands on the list.The top three are Tmall, Taobao and rookie.Tencent has three brands on the list, namely Wechat, Tencent and QQ.Yanghe has three brands on the list, namely, Dream Blue, Sky Blue and Sea Blue.

More than half of the top 200 (110) are private brands, the same as last year. 53 private brands entered the top 100, the same as last year, while 5 private brands entered the top 10, 1 less than last year. Eight of the 11 new brands on the list are private brands.

Of the top 200 corporate headquarters, the top three are consistent with the past decade, with 58 headquartered in Beijing, 2 fewer than last year, 44 headquartered in Guangdong, the same as last year, ranking second, 34 headquartered in Shanghai, the same as last year, ranking third, 17 headquartered in Zhejiang, ranking fourth as last year, and Jiangsu ranked fifth with nine brands on the list, the same as last year. In terms of cities, the top five are Beijing, Shanghai, Shenzhen (23), Hangzhou (15) and Guangzhou (11). The top five cities account for nearly 70% of the list.

Compared with last year, the top three most valuable brands in Guangdong, Zhejiang, Jiangsu, Fujian, Shandong, Yunnan and Hong Kong remained unchanged. China Mobile Limited replaced Baidu, Inc. into the top three most valuable brands in Beijing. Pinduoduo replaced Pacific Insurance into the top three most valuable brands in Shanghai. Luzhou laojiao returned to the top three most valuable brands in Sichuan. Peach and plum bread entered the top three of the most valuable brands in Liaoning for the first time.

The corporate headquarters of "most valuable Chinese private brands", Beijing topped the list, with 35 private brands on the list, 1 less than last year; Guangdong second, 25 private brands on the list, the same as last year; Shanghai third, there are 21 private brands on the list, an increase of 1 over last year; and Zhejiang fourth, there are 13 private brands on the list, the same as last year.

Compared with last year, Tmall replaced Taobao to become the first most valuable private brand.Tianwei Food and New Dairy entered the top three most valuable private brands in Sichuan for the first time.

Finance and real estate are still the two major industries with the largest number of brands on the list. The financial industry has 40 brands on the list this year, an increase of one over last year; the real estate industry has 24 brands on the list this year, an increase of one over last year. The number of brands on the list in these two major industries accounts for 30% of the list; the life services industry ranks third, with 16 brands on the list, 3 fewer than last year.

The combined value of the top 200 Chinese brands rose 40% from last year to 7.8 trillion, an all-time high.

Top 10 most valuable Chinese brands

Top 10 most valuable Chinese private brands in 2019

New brands on the list

Among the 11 new brands on the list, QQ entered the top 20 with a brand value of 120 billion yuan. "this year we reconsidered Tencent's brand and this is the first time that a new brand is worth hundreds of billions, mainly because we consider that there are still a lot of users using QQ," Hoogewerf said. "

Top Ten leading growth Brands

Regional distribution

Judging from the provinces where the headquarters of the top 2019 Hurun brands in China are located, there are 58 headquartered in Beijing, 2 fewer than last year. The three most valuable brands headquartered in Beijing are Industrial and Commercial Bank of China, China Construction Bank Corporation and China Mobile Limited of China; 44 are headquartered in Guangdong, ranking second as last year, and the three most valuable brands headquartered in Guangdong are Wechat, Ping an and Tencent A total of 34 brands are headquartered in Shanghai, ranking third as last year. The three most valuable brands headquartered in Shanghai are Zhonghua, Pinduoduo and Bank of Communications. Zhejiang ranked fourth, with 17 brands on the list, the same as last year, while Jiangsu ranked fifth, with 9 brands on the list, the same as last year.

Ranking of enterprise headquarters in Huiju net 2019 Hurun Brand list

Corporate headquarters ranking of "most valuable Chinese Private Brands"

Industry distribution

On the Huiju net 2019 Hurun Brand list, finance and real estate are still the two major industries with the largest number of brands on the list. The financial industry has 40 brands on the list this year, an increase of 1 over last year; the real estate industry has 24 brands on the list this year, an increase of 1 over last year. The number of brands on the list of these two major industries accounts for 30% of the list; the life service industry ranks third, with 16 brands on the list, 3 fewer than last year.

Industry Distribution of Huiju net 2019 Hurun Brand list

Financial industry

Industrial and Commercial Bank of China became the most valuable financial brand in a row, with Ping an surpassing China Construction Bank Corporation in second place. Twelve of the 40 financial brands on the list are private brands. The total brand value of financial brands on the list accounts for 1/4 of the list. Three financial brands are among the top 10 on the Huiju net 2019 Hurun Brand list, the same as last year. The largest number of financial companies on the list are headquartered in Beijing, with 14.Financial industry

2019 ranking of financial brand value

Real estate industry

Vanke ranked as the most valuable real estate brand, with a 17 per cent increase in brand value to 57.5 billion yuan, Evergrande in second place, down 5 per cent to 45.5 billion yuan from last year, and Country Garden Holdings in the top three, up 41 per cent to 43 billion yuan from last year. Of the 24 real estate brands on the list, 16 are private brands. The total brand value of the listed real estate brands accounts for 5% of the whole list. Guangdong-based real estate brands have the largest number of brands on the list, with 10.

2019 ranking of real estate brand value

Life service industry

Wechat won the title of life service industry in a row, with its brand value rising 35% to 230 billion yuan from last year, while QQ, in second place, reached 120 billion yuan in brand value. The life service industry has a total of 16 brands on the list this year and 15 private brands, accounting for 8% of the total brand value. Beijing is the region with the largest number of brands on the list in the industry, with nine brands from Beijing.

2019 ranking of Life Service Brand value

Alcohol industry

The top two in the wine industry are still Guizhou Moutai and Wuliangye, and the national cellar 1573 enters the top three for the first time. A total of 15 liquor brands are on the list, of which only one is privately owned by Changyu. The total brand value of liquor brands on the list accounts for 12% of the whole list.

2019 ranking of wine brand value

Tobacco industry

Chinese cigarettes remained the most valuable tobacco brand, with the brand value nearly three times higher than last year, reaching 350 billion yuan, while King Furong and the Yellow Crane Tower ranked second and third respectively. There are 13 tobacco brands on the list this year, all of which are state-owned. The total brand value of tobacco brands on the list accounts for 13% of the list. The most tobacco brands on the list are headquartered in Yunnan, with 3.

2019 ranking of Tobacco Brand value

Food and beverage industry

Yili won the top spot in the food and beverage industry, with the brand value up 56 per cent to 79.5 billion yuan over last year. Haitian and Mengniu still ranked second and third. A total of 12 brands in the food and beverage industry are on the list, 7 of which are private brands. The total brand value of the brands on the list in the food and beverage industry accounts for 3% of the list. Guangdong, Inner Mongolia, Zhejiang and Sichuan are the regions with the largest number of brands in the food and beverage industry, with two brands each on the list.

2019 ranking of food and beverage brand value

Film and television media industry

Douyin replaced Wanda as the most valuable film and television media brand, with its brand value rising 285 per cent to 50 billion yuan over last year. A total of 11 brands in the film and television media industry are on the list, including 9 private brands. The total brand value of the brands on the list in the film and television media industry accounts for 2% of the whole list. Beijing has the largest number of brands on the list in the film and television media industry, with 6 brands on the list.

2019 ranking of Film and Television Media Brand value

E-commerce and retail

Tmall replaced Taobao as the champion of e-commerce and retailing, Taobao retreated to second place, and JD.com remained third. A total of 11 brands in e-commerce and retail are on the list, one less than last year, of which 10 are private brands. The total brand value of the brands on the list accounts for 11% of the whole list. Zhejiang has become the region with the largest number of brands on the list of e-commerce and retail, with three brands on the list. Missfresh Limited is a new brand on the list this year, from Beijing.

2019 ranking of e-commerce and retail brand value

Medical and health industry

Yunnan Baiyao remained the champion of the health care industry, with its brand value down 19% from last year to 25.5 billion yuan, while its brand value rose 53% to second place. The medical and health industry has nine brands on the list, three of which are private brands. The total brand value of medical and health brands on the list accounts for 1% of the list. Guangdong is the region with the largest number of brand headquarters in the industry, with three brands on the list.

2019 ranking of Medical and Health Brand value

Digital industry

Huawei remained the champion of the digital industry, with its brand value up 14% from last year to 125 billion yuan, while XIAOMI remained second, down 13% from last year to 42.5 billion yuan. The digital industry has nine brands on the list, seven of which are private brands. The total brand value of digital brands on the list accounts for 4% of the list. Guangdong is the region with the largest number of brand headquarters in the industry, with six brands on the list, including four in Shenzhen.

2019 Digital Brand value ranking

13 failed brands

Of the 13 brands that failed this year, 8 are private brands. In terms of industry distribution, there are four life services, two e-commerce and retail, and one brand each out of tobacco, real estate, household appliances, food and beverage, medical and health, technology and hotel.