On the 2nd, Japan Columbia <6791> announced that J-Stream <4308> had released an interview case study on the use of the "form function" of the Must Buy Campaign Solution to promote special bonus plans.

The Must Buy Campaign Solution provides functions necessary for Must Buy Campaigns using application forms and for limiting video distribution as a comprehensive one-stop package. Companies can make preparations in-house and quickly implement various plans. The form function offers a wide range of input items such as addresses, names, and attached files, and also includes sending completion emails to users and downloading application information on the management screen.

Japan Columbia has utilized the Must Buy Campaign Solution for sales campaigns of limited video distribution CDs and film & television works. This time, using the "form function", they implemented a bonus plan for CD packaging, registered the serial number with the "Special Gift Application Ticket" on the application form, and shipped the prize to the winners through a lottery.