According to Morgan Stanley, a multi-channel sales strategy is a prerequisite for BYD to implement its global plan.
According to the financial app intelligence, Morgan Stanley released a research report stating that BYD Company Limited (01211) has a 'synchronized with the market' rating with a target price of HKD 225.
The report stated that BYD's expansion of business-to-business (B2B) sales should help overseas sales achieve the company's goals, although its gross profit is lower than retail (To C). The bank believes that global cooperation is a necessary condition for releasing overseas business opportunities under the intensification of protectionism.
The bank stated that BYD needs global cooperation, and the tariffs imposed by the US and the EU earlier this year have prompted mainland electric vehicle manufacturers to rethink their global strategies, and affordability is the key to adopting electric vehicles globally. The bank also pointed out that a multi-channel sales strategy is a prerequisite for BYD to implement its global plan.