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The site “100 Good Things about Lixil's Exterior,” which enriches people's lives through exteriors, has been renewed and released
LIXIL Co., Ltd. (hereafter, LIXIL) conveyed that exteriors are useful for solving problems in everyday life and realizing ideal homes, and renewed the website “100 Good Things with Lixil Exterior” to “100 Good Things with Lixil Exterior Plus,” which aims to enrich people's lives, and released it on 2024/8/5 (Monday).
HP:
In 2024, LIXIL's exterior business celebrated its 50th anniversary. Since Toyo Exterior, the predecessor of the exterior business, was founded in 1974, we have advocated the importance of incorporating nature into our lives in an age where “exteriors” were not yet common, and have provided a lifestyle with an exterior to many consumers.
LIXIL has been publishing a website “100 Good Things with Lixil's Exterior” since 2019/9, which introduces columns from various perspectives with the aim of enriching people's lives by conveying that exteriors are useful for solving problems in everyday life and realizing ideal homes. Since it was released, it has been viewed by over 1.9 million people in total, and it has now been renewed to commemorate reaching 100 columns.
On this site, you can search for content by product category or keyword according to your problem or the image of the lifestyle you want to realize. In addition to the column where you can imagine life incorporating exterior products up until now, interviews with actual users and advice from a professional perspective on product development, planning, construction, etc. have been added, and it has been renewed to “100 good things about Lixil's exterior + PLUS.” From those considering building a house in the future to those who are specifically considering installing an exterior, you can find the perfect information for users. In addition, we have prepared content that responds to lifestyle changes due to the COVID-19 pandemic and social issues such as crime prevention and redelivery issues, and we are disseminating information that can be useful to users according to the times.
LIXIL will continue to realize a rich and comfortable lifestyle through content that captures consumer needs due to changing times and trends.
＜Reference Materials＞
■ “Everyone's Exterior Handbook” and “Exterior Creation Hints Collection” added
Along with the renewal, “Everyone's Exterior Handbook” and “Exterior Creation Hints Collection” have been added in order to deliver more useful information to users.
“Everyone's Exterior Handbook” interviews users who have actually installed LIXIL exterior items and delivers realistic voices about their preferences, favorite points, and lifestyle changes. Also, in the “Exterior Construction Hints Collection,” professionals in each field of development, planning, and construction will introduce points that professionals in each field of development, planning, and construction would like to pay attention to during installation, as well as small trivia, and important points.
We plan to add “Good Exterior Tips Column,” “Everyone's Exterior Handbook,” and “Exterior Building Hints Collection” in the future.
■ “100 good things about Lixil's exterior” popular column ranking
| rankings | column title | rink |
| 1st place | Neighbor troubles and countermeasures to be aware of when installing fences | column |
| 2nd place | Key points when installing delivery boxes in detached houses | column |
| 3rd place | How to choose a blindfold fence. Introducing the optimal height and points for each installation location | column |
| 4th place | 5 smart ways to blindfold your garden and make it more comfortable with the exterior! | column |
| 5th place | Here's how to create a longed-for Japanese garden at home | column |
| 6th place | Let's create a stylish entrance approach! What are the key points of design and material selection? | column |
| 7th place | I asked the exterior master! Symbol tree trends and tips on how to plant | column |
| 8th place | Make the area around the entrance bright and impressive! Tips to look stylish with plants | column |
| 9th place | The veranda is like a room! An easy way to make a room while keeping the comfort of the outdoors | column |
| 10th place | [Explanation with case studies!] Ensure privacy and look stylish with blindfold ideas in front of the entrance | column |
If you look at the ranking of number of accesses by column from 2024/4/6, you can see that there is a high level of interest in fences and blindfolds. Interest in fences has been high since the site was established, and the number of accesses further increased in line with the increase in time spent at home due to the COVID-19 pandemic. Also, it can be seen that delivery boxes leading to redelivery reductions are also attracting attention as a logistics 2024 issue. Other than that, I also understand that there is a high need to make the area around the entrance, garden, and veranda stylish using plants, etc.
In the “Good Things About Exteriors Column,” we will continue to expand columns about solving problems and the lifestyle we want to achieve in line with user demand.