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国务院发文促进服务消费 旅游业增长潜力有望释放

The State Council issued a document to promote service consumption, and the growth potential of the tourism industry is expected to be released.

cls.cn ·  Aug 5 08:07

The State Council recently issued the "Opinions on Promoting High-Quality Development of Service Consumption." The document proposes promoting the integrated development of commerce, tourism, culture, sports, and health, launching various types of characteristic tourism products, encouraging new business formats such as cruise ships, yachts, RV camping, low-altitude flight, and supporting the development of integrated formats such as "music + tourism," "performance + tourism," and "sports + tourism."

The State Council issued the "Opinions on Promoting the High-Quality Development of Service Consumption", which proposes to strengthen the construction of national cultural and tourism consumption demonstration cities, promote the innovative and standardized development of national-level night cultural and tourism consumption aggregation areas, implement the Beautiful Life Vacation and Leisure Project and the Rural Tourism Quality Improvement Action. Promote the integrated development of commerce, business travel, sports and health, enhance project experience and interaction, launch various types of characteristic tourism products, encourage the development of new businesses such as cruise yacht, RV camping, and low-altitude flight, and support the integrated development of "music + tourism", "performance + tourism", and "competition + tourism".

According to data from the World Travel & Tourism Council and Oxford Economics, the total tourism revenue in China is expected to reach a record high of 6.79 trillion yuan (approximately $938 billion) in 2024, which is an 11% increase from 2019. There is an accelerating trend in tourism consumer demand. According to a research report from AVIC Securities, the cultural tourism industry is a key industry that the government is focused on. Various regions are actively creating tourism products and emerging tourist destinations by combining local tourism resources characteristics to accelerate the release of potential cultural tourism consumption. The release of policies and product innovation are expected to stimulate greater potential for tourism consumption.

According to the Financial Data Center, among related listed companies:

Relying on the two major brands of "Songcheng" and "Everlasting Love", Songcheng Performance Development provides customers with theme park cluster tours, Everlasting Love performances, and various theatrical performances. The net income attributable to the parent company is expected to be approximately 0.48 billion yuan to 0.62 billion yuan in the first half of 2024, an increase of approximately 58.52% to 104.75% YoY.

Xiyu Tourism and EHang Intelligent Technology jointly invested to establish Xiyu Qingniao General Aviation Co., Ltd., which plans to launch low-altitude sightseeing projects.

The translation is provided by third-party software.


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