Fifteen imported games have received licenses, only two months after the last issuance; Tencent, Netease, G-Bits Network Technology, and Hubei Century Network Technology Inc. have new games in the lineup. As of now, four batches of imported game licenses have been issued this year, with the frequency being the highest in nearly three years. Industry insiders believe that there may still be a possibility of issuing imported game licenses within the year.
On August 2, Cailian Press (Reporter: Cui Ming) reported that fifteen imported games, including Marvel, Three Kingdoms, Ubisoft, and Cairo Games, have received licenses, and four batches of imported game licenses have been issued this year, the highest frequency in nearly three years. Industry insiders believe that there may still be a possibility of issuing imported game licenses within the year.
Today, the State Administration of Press and Publication updated the approval information for imported online games in 2024 and added fifteen new games. Among them are one client game, one Switch game, one Switch and hybrid carrier game, and three mobile and client games. The remaining nine are mobile games. This batch of licenses involves multiple listed companies, mainly including: Rainbow Six Siege, Paper Mario: The Origami King; Marvel Battle Lines, Marvel Ultimate Reversal; Cairo Seller; True Dynasty Warriors Unleashed; and Hobo: Tough Life. Many of the approved games are globally known IPs, such as Marvel and Three Kingdoms, and proven works in overseas markets, such as Ubisoft and Cairo Games. Among them, Tencent's Rainbow Six Siege double-end license has received considerable attention. Rainbow Six Siege is a classic shooting simulation series game under Ubisoft and has several versions. This license will also help domestic game anchors broadcast the game. Similar to Rainbow Six Siege, multi-platform games (such as mobile and client games) accounted for a significant proportion of both imported and domestic games approved this year. Liu Zun, head of the DataEye Research Institute, told Cailian Press that multi-platform games are a trend. When game developers apply for licenses, they often simultaneously apply for multi-platform games. Another game industry insider said that multi-platform distribution is based on considering a wider user reach.
This batch of publishing licenses involve several listed companies, mainly including:$TENCENT (00700.HK)$- Rainbow Six Siege - Paper Mario: The Origami King;$NetEase (NTES.US)$/$NTES-S (09999.HK)$- Marvel Battle Lines - Marvel Ultimate Reversal;$G-bits Network Technology (603444.SH)$- Cairo Seller;$Hubei Century Network Technology Inc. (300494.SZ)$- Hobo: Tough Life.$Shenzhen Zqgame (300052.SZ)$Among the approved games, there are many globally known IPs, such as Marvel and Three Kingdoms, as well as proven works in overseas markets, such as Ubisoft and Cairo Games.
Tencent's double-end license for Rainbow Six Siege has received considerable attention. Rainbow Six Siege is a classic shooting simulation series game under Ubisoft and has several versions. This license will also help domestic game anchors broadcast the game. Similar to Rainbow Six Siege, multi-platform games (such as mobile and client games) accounted for a significant proportion of both imported and domestic games approved this year. Liu Zun, head of the DataEye Research Institute, told Cailian Press that multi-platform games are a trend. When game developers apply for licenses, they often simultaneously apply for multi-platform games. Another game industry insider said that multi-platform distribution is based on considering a wider user reach.
From the beginning of the year to the present, a total of 75 imported game licenses have been issued in four batches, with the frequency of issuance being the highest in nearly three years. According to the statistics of Cailian Press, a total of 98 imported game licenses were issued in 2023. Previously, a batch of 44 licenses was issued in 2022, and two batches of 76 licenses were issued in 2021.
Industry insiders told Cailian Press that the pace of license issuance is stable. This year, the frequency of issuing imported game licenses has remained at two months per issuance. According to this frequency, there may still be a possibility of issuing imported game licenses within the year.
Institutional sources told Cailian Press that the current rhythm of license issuance is stable. This year, the frequency of imported game license issuance has been basically maintained at one issuance every two months. According to this frequency, more imported game licenses may still be issued within the year.
Editor / jayden