Seafood frozen foods seafood prepared foods
In Toyo Suisan Co., Ltd. (Headquarters: Tokyo, President: Noritaka Sumimoto), "ChoiFish Chofish Hokkaido salmon chan chan yaki" and "ibid. Saba no Mizoreni" will be sold nationwide in 2024 in both seafood frozen foods (sales temperature: below -18°C) and seafood prepared foods (sales temperature: below -5°C) starting on Sunday, September 1, 2024.
Product concept:
"Dekamaru" is a brand of large serving cup noodles that aims to deliver both satisfaction of taste and volume. It was born in 1989 and has been loved by many customers, and now celebrates its 35th anniversary. We developed fried noodles that reproduce the flavor of "Teno-no-ya's Kabuki Age", a long-selling product of Teno-no-ya Co., Ltd. By collaborating two long-selling products, we will stimulate public interest and revitalize the market.
"ChoiFish" series is a brand that focuses on "fish dishes that you can easily enjoy with microwave cooking". In order to meet the two different sales temperature zones, seafood frozen foods sold in stores below -18℃, and seafood prepared foods sold in stores below -5°C, we are deploying products for each category. This time, two popular fish species, salmon and mackerel, have been added to the lineup of the same series.
In addition, by labeling the package with the "Boneless" mark, we will appeal as a product that can be eaten easily and with peace of mind by everyone from children to the elderly.
Product overview
"Chofish Hokkaido salmon chan chan yaki" is a salmon from Hokkaido that is mixed with a sauce made with Hokkaido brewing miso and three vegetables and made into chan chan yaki. You can easily enjoy Hokkaido's local cuisine with microwave cooking.
"Mackerel in Mizoreni" is made by simmering fat-rich European mackerel and diagonally sliced green onions in a soy-based sauce with plenty of grated Japanese radish.
* Common to both seafood frozen foods and seafood prepared foods.
Product Features
Chofish Hokkaido salmon chan chan yaki | Mackerel in Mizoreni |
Reproduced Hokkaido's local cuisine "Chan-chan yaki" using Hokkaido salmon and Hokkaido brewing miso. Cooking time is 2 minutes and 30 seconds in a microwave oven of 600w. | Simmered mackerel and green onions with mizore sauce, topped with coarse grated Japanese radish. Cooking time is 1 minute and 30 seconds in a 600 watt microwave. |
* Common to both seafood frozen foods and seafood prepared foods.
Product Details
Product name | ChoiFish Chofish Hokkaido salmon chan chan yaki | ChoiFish Mackerel in Mizoreni |
Net weight: | 95g | 73g |
JAN code: (Seafood frozen food) | 4901990742337 | 4901990742351 |
JAN code: (Seafood dishes) | 4901990742344 | 4901990742368 |
Package specifications | 12 packs per case, a total of 4 sets. | |
Suggested retail price | Open price | |
Sales route. | Mass merchandisers, general retailers, and others. | |
Release Date | Sunday, September 1st, 2024. | |
Sales area. | Nationwide | |