Pacific Online (00543.HK) announced good news and expects to record a net profit attributable to shareholders of approximately RMB 5 million to 15 million for the six months ending June 30, 2024, compared to a net loss of approximately RMB 38 million for the same period in 2023.

Pacific Online explained that the expected net profit attributable to shareholders is mainly due to a decrease in advertising expenses and employee costs for the six months ending June 30 of this year.