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国联证券:电商促销前置导致6月快递件量增速放缓 旺季提价幅度有限

Guolian Securities: Pre-promotion of e-commerce led to a slowdown in the growth rate of express delivery in June, and the limited increase in prices during the peak season.

Zhitong Finance ·  Jul 29 16:47

Due to the cancellation of pre-sales on e-commerce platforms during this year's “618” promotion and the extension of delivery cycles, some of the shipments were pushed forward to May, resulting in a 6.1% MoM decrease in express delivery volume in June compared to May.

Zhixin Finance APP learned that Guolian Securities released a research report stating that due to the cancellation of pre-sales on e-commerce platforms during this year's “618” promotion and the extension of delivery cycles, some of the shipments were pushed forward to May, resulting in a 6.1% MoM decrease in express delivery volume in June compared to May. In June, the volume of e-commerce express brands maintained high growth rates, with Shunfeng, YTO, Yunda, and STO completing business volumes of 1.108/0.2202/0.2023/1.965 billion pieces respectively, with YoY growth rates of 8.95%, 22.85%, 27.96%, and 29.00%. As for unit price, the average unit price of the industry in June increased by 0.11 yuan MoM, with a narrower MoM increase compared to the same period in 2023. The seasonal price increase was limited. In addition, the concentration of the industry in June increased MoM, and the overall market share of top express delivery brands remained stable.

Guolian Securities' main points are as follows:

Business volume: Impacted by the pre-shipping of orders before the “618” promotion and the shipment cycle extension, the growth rate of shipments has slowed down.

In June, the growth rate of social retail sales fell slightly MoM. The total social retail sales in June were 4.07 trillion yuan, a YoY growth rate of 2.0% and a MoM decrease of 1.7%. Due to the cancellation of pre-sales on e-commerce platforms during this year's “618” promotion and the extension of delivery cycles, some of the shipments were pushed forward to May, resulting in a 6.1% MoM decrease in express delivery volume in June compared to May. In June, the volume of e-commerce express brands maintained high growth rates, with Shunfeng, YTO, Yunda, and STO completing business volumes of 1.108/0.2202/0.2023/1.965 billion pieces respectively, with YoY growth rates of 8.95%, 22.85%, 27.96%, and 29.00%.

Unit price: Limited seasonal price increase, divergence in express delivery strategies.

In June, the average unit price of the industry increased by 0.11 yuan MoM, with a narrower MoM increase compared to the same period in 2023. The average unit price of the industry in June was 7.95 yuan, a YoY decrease of 13.06% compared with the same period in 2023, and a YoY decrease of 7.73% after excluding the impact of the data caliber adjustment by the National Post Office. The MoM decrease expanded by 1.11pct, with price fluctuations appearing in some areas. The industry is still in a state of mild competition. In June, the average unit prices of Shunfeng, YTO, Yunda, and STO were 15.77/2.25/2.00/2.01 yuan respectively, with YoY decreases of 3.96%, 4.85%, 13.79%, and 9.05%.

Industry pattern: Concentration ratio increased MoM, stable top express delivery pattern.

In June, the express delivery service brand concentration index increased MoM. In June, the brand concentration index CR8 was 85.3, an increase of 0.1 compared to May. The overall market share of top express delivery brands remained stable, with market share percentages of Shunfeng, YTO, Yunda, and STO being 7.60%, 15.11%, 13.88%, and 13.49% respectively, and with YoY changes of -0.61/0.64/1.11/1.18pct after excluding the impact of the data caliber adjustment by the National Post Office.

Investment advice: Recommend paying attention to leading symbols in subdivided industries with stable profitability.

With the increase in expected volume growth rate of the industry, the overall price competition is controllable. It is expected that in 2024, the profitability of the express delivery sector will significantly recover relative to 2023. We recommend investing in leading symbols such as ZTO Express (02057), with a stable leading position and leading profitability, YTO Express Group (600233.SH) with a combined increase in market share, network stability, and cost advantages, and Yunda Holding (002120.SZ) with business volume growth and improved operational efficiency during expansion periods, as well as STO Express Co., Ltd. (002468.SZ) with high growth in business volume and cost reduction.

Risk warning: Macroeconomic recovery is lower than expected; the express delivery sector's price competition exceeds expectations.

The translation is provided by third-party software.


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