Maruchan will sponsor the Naha Ohtsunahiki event, held in Naha, Okinawa from Saturday, October 12 to Monday, October 14, 2024. The company has been sponsoring this event since 2005, and this year it will release original designed products featuring festival photos and cheering messages on the occasion of the event. The product lineup for this year includes Cup Noodles Maruchan Akai Kitsune Udon Naha Ohtsunahiki, Cup Noodles Maruchan Green Tanuki Ten Soban Naha Ohtsunahiki, and Cup Okinawa Soba Naha Ohtsunahiki, which will be available in limited quantities in the Okinawa region from early August 2024.

What is "Naha Ohtsunahiki"?
Naha Ohtsunahiki is the largest and most traditional cultural event in Okinawa, inheriting the tradition of Naha's Shichosonagashi during the Ryukyu Kingdom period. Its origin is said to be around 1450 AD. It was certified as the "world's straw rope" in 1995 and has become firmly established as Okinawa's largest traditional event, contributing greatly to the promotion of tourism in Okinawa and becoming a source of pride for citizens and residents of Naha City and Okinawa Prefecture.