According to the Zhitong Finance APP, Keep (03650) rose more than 3% in early trading, and as of press time, it rose 2.75%, to HKD 5.98, with a turnover of HKD 3.0305 million.

It is reported that in March 2024, Keep launched the new 8.0 version, announced to cover more than 60 sports categories, and connected with 50+ application devices, continuously improving data management services. The access of Migushanpao user data proves that Keep's data ecosystem is continuously improving and solidifying its data service capability.

Open Source Securities previously pointed out that recording and retaining exercise data in the running APP has important value for consumers and is the stickiness of users and platforms. This time, Keep undertakes the import of Migu Running user data, effectively undertakes Migu's existing data resources to expand the flow pool and increase membership penetration. In addition, the GMV of Keep's Tmall flagship store ranked third in the fitness shoes and apparel category during Tmall's mid-year opening period.