According to the latest report from market research institutions Canalys, the mainland smart phone market's shipments will reach 70 million units in the second quarter of 2024, an annual increase of 10%.

Major brands achieved varying degrees of growth through new product releases and market strategy adjustments. Among them, vivo returned to the top of the domestic market with a shipment volume of 13.1 million units and a market share of 19%, a 15% YoY increase, mainly due to its solid offline channels and capturing demand for the "618" e-commerce festival. OPPO ranked second with a shipment volume of 11.3 million units, while Honor ranked third with a shipment volume of 10.7 million units, a 4% YoY increase.

Huawei's impressive performance in the first quarter of this year has slightly slowed down, ranking fourth with a shipment volume of 10.6 million units. Xiaomi-W (01810.HK) K series and flagship 14 series continued their strong momentum, returning to the top five with a shipment volume of 10 million units, a 17% YoY increase. Apple (AAPL.US) shipped more than 0.4 million units less and fell by about 3.9% YoY to rank sixth. Its market share fell 2% YoY to 14%.

Data shows that the mainland's smart phone market continues to grow. Overall, the market competition remains fierce, and major brands need to constantly adjust their strategies to adapt to market changes.