According to the Zhitong Finance APP, Taobao has recently launched a "Big Apparel Global Free Shipping Plan". Specifically, under this model, the platform will provide overseas postage subsidies for merchants, directly achieving free shipping for overseas consumers, and helping merchants to grow rapidly overseas. The first phase of the project covers Asia, including Singapore, Malaysia, South Korea, China, Hong Kong, Macao, and Taiwan. By the end of the year, it will expand from Asia to Australia, and gradually achieve global free shipping. According to reports, there are internal sources revealing that the registration of merchants for this plan far exceeds expectations, and the conversion rate of signing up on the Qian Niu end exceeded 70% in just 3 days.

Merchants can use their existing Taobao Tmall stores and do not need to open another store or make special settings for their products. As long as they join the plan, they can directly display and sell their products to billions of global consumers, and the prices are consistent both domestically and abroad.

Merchants have the right to set their own prices and manage their own inventory, and do not need to consider cross-border logistics. After receiving orders from overseas consumers, they only need to send the goods to the domestic consolidation warehouse, and the goods will be received as soon as they arrive, with 0 returns, 0 refunds, and 0 shipping insurance.

It is reported that this project has started to recruit merchants on the merchant side. In addition to the conventional men's and women's clothing, merchants of broad fashion categories such as sportswear, outdoor clothing, shoes and bags, accessories, and children's clothing and shoes in overseas markets can also participate in this Taobao program.

In recent years, the competition in the domestic e-commerce industry has become increasingly fierce. Many merchants have turned their attention to overseas markets, but the high cost of cross-border logistics has always been a concern for small and medium-sized enterprises. According to data from Statista, the global apparel market size has reached $673 billion in 2023, and consumers' pursuit of fashion trends shows a trend of continuous upgrading.