Storm GroupOn the verge of bankruptcy.

This enterprise gave birth to Storm Player, who has accompanied several generations.

Yesterday, the topic of # Storm Group said that there were only 10 people left in the company was searched on top, and many netizens found that the company that monopolized the playback software in the computer room in its student days had long been eliminated by the times.

01

"I beat all my opponents, but I lost to the times."

It took only 4 years for Storm Player CEO Feng Xin to go bankrupt from 8 billion.

In 2015, after several years of dormant storm finally succeeded in the A-share listing, with the blessing of the Internet bubble, Storm created a myth of 36 trading limits in 40 days, with a market capitalization of more than 40 billion yuan and Feng Xin's personal wealth of 8 billion yuan.

As a result, 10 billionaires, 31 multimillionaires and 66 millionaires were born inside Storm Technology. For a moment, there is no limit to the scenery.

Now it seems that the listing seems to be a stormy moment, a bit like a "flashback".

How did the storm "die"?

The reason is roughly two points.

1. Missed the key strategic transition period before listing.

After its early development, Storm once had more than 280 million users, second only to QQ andXunlei LtdAfter thinking that he was firmly at the top of the player market, he refused.AliThe investment invitation, ready to go public to harvest.

But I don't know the sky has changed.LetvUpstarts such as Youku and Youku are already buying copyrights, attracting users with content and laying out mobile devices.

In 2013, Feng Xin asked Lei Jun for lessons, and when he came back, he suddenly realized: "like a good drink, it really made me understand 'comply with the trend'."I just know that when I grit my teeth and work hard, I should also look up at the sky and think about the future. "

But I can't catch up with it.

The left one is Feng Xin, and the right one is Lei Jun.

2. Second, after listing, "disorderly application of medicine for illness"

The inflated market capitalization also inflated Feng Xin's ambition and began Jia Yueting's blindfolded run, betting on VR, TV, film industry, sports and other industries, almost stepping on thunder step by step, and it was the excessive advance in unfamiliar areas that eventually put Feng Xin in jail.

It is said that Feng Xin said a sentence in the most difficult time:Like a headless fly, I don't want to know what the future will be like. I just want to die on the road one day.

In just four years, Storm Group fell off the altar, and its market value has shrunk by more than 90%, making those investors suffer huge losses.

In the current Storm Group, the office address is empty, with the exception of Feng Xin, all the company executives have left and left, and Storm Player's PC and APP have also been paralyzed because the server hosting fees can no longer be paid.

It makes meAssociationTo another retail company similar to Storm, Da Yun Fat: a player king of the PC era, a retail champion who has not closed a store for 19 years.

After BABA, founder Huang Mingduan said, "I defeated all my opponents, but I lost to the times."

02

"your advantage is nothing in the eyes of a higher level."

The science fiction Trisomy says, "I destroy you, but it has nothing to do with you. Your advantage is nothing in the eyes of a higher level, and destroying you is only incidental."

It's suitable for use here.

Observers believe that the storm died of blind arrogance, which finally led to the failure to keep the basic disk. When new forces such as Youku, Tudou, and Letv spent money on copyright and content, Feng Xin coldly said to the outside world: buy copyright and spend money. This is not a battlefield we are familiar with.

What he didn't know was that the player battlefield he was familiar with had already collapsed.His advantage has long been worthless in the eyes of users and competitors.

Lei Jun, Feng Xin's old leader in Jinshan, made Feng understand the importance of looking up at the road, but did not tell him what he thought.

milletThe company, which started with mobile phones, has opened a "grocery store", attacking territory in traditional areas, air conditioners and toothbrushes, and subverting many industries with the ultimate performance-to-price ratio.

Internet thinking, which was once questioned and unintelligible, is in the harvest season. According to the third-quarter results just released, IoT business grew gratifying when the mobile phone business got off to a bad start, and finally made the results look a lot better.

I don't know if you have found out, but this year's live broadcast has reached the best part: stars, web anchors and self-media bloggers have all joined in. Even many brand executives can no longer sit still and go into the studio one after another.Why is that?

To say a few figures, in the past double 11, Taobao live broadcast guided turnover of more than 20 billion yuan, of which "lipstick" Li Jiaqi alone brought goods over 1 billion, and Weiya led sales of more than 2.7 billion.

Three years ago, no one knew that it was the anchorman who was out of touch with the e-commerce search platform.

Observers believe that while clinging to the advantages, it is also necessary to look up at the road. If Feng Xin really understood Lei Jun's "conforming to the trend," he would not be so embarrassed now.

03

It is useless to study alone, you have to be able to improve and think.

Feng Xin's experience warns workers that it is useless to study alone, but to be able to improve and think.

Feng Xin's stubbornness and blind conceit not only ruined a company with a market capitalization of 40 billion, but also took advantage of his own future.

He once complained to his friends:Why is it so difficult for me, Feng Xin, to start a business?

There are not a small number of Feng Xin-style characters in the workplace, who can endure hardships and busier than anyone else, and the final outcome is often unsatisfactory.

Liang Ning, a famous Internet person, once gave an example: there were two classmates who chose to join when they graduated.TencentThe other joined the newspaper.

Everyone can guess the end result: a few years later, the classmate who chose Tencent had an annual salary of NT $1 million, and there was no shortage of resources and opportunities, while the newspaper where the classmate of the newspaper closed down and had to start all over again.

She said the most essential reason is that the student who chose the newspaper did not see the future trend of two industries, one in decline and the other in rapid rise.

For people in the workplace, if they want to keep up with this era of rapid change, they should learn to upgrade and think if they only want to learn.

What is dimensional thinking?

Einstein said that problems at the same level cannot be solved, and solutions need to be found at a higher level.

Just like when many people encounter a career crisis, they only think that the general environment is not good and their personal efforts are not enough, and then issue Feng Xin-style exclamation of "Why am I so difficult?" this kind of thinking does not help to solve the problem. If you can explore the problem from the high dimensions of time and cycle, you may be able to find the answer. This process is dimensional thinking.

The author of scarcity: how we fell into poverty and busyness did a study to subsidize the poor and guess what would happen.

The results show that these people will spend their spare money on more fuel, rice, oil and salt, and they don't think about buying insurance, investing, studying, and so on.

It is not surprising that the poorer people will only pay attention to the underlying needs of Marlowe and seldom think about making money in the long run, which will fall into the endless cycle of "the poorer the poor are".

How to upgrade and think?

There is an online saying, "your thinking height is the average of the five people you most often come into contact with." the first thing to do is to find a way to enter a higher circle and meet a few people who are better than you in different industries and experiences.

A friend of mine often goes to KAOS University to take courses on how to improve awareness and innovation. he told me about a phenomenon in which students come from different backgrounds, including business executives, retirees and even government officials.

It can be seen that people are already on the move. How about you?

Feng Xin of the Storm Group once mentioned a book that had a great influence on him many times in the public scene: "John Christophe." A sentence in this book was well said, and when I gave it to Feng Xin, I gave it to everyone:

"the true light is never when there is no darkness, but when it is never drowned by darkness.

The real hero is never without humble sentiments, but is never subdued by humble sentiments. "

I hope that the storm that has accompanied a generation can quietly go through the hardships, and I also hope that the enterprises facing the economic crisis like the storm can be upgraded to think, and do not become the hero of the end who "defeated all the opponents but lost to the times".