"Science and Technology Innovation Board Daily" July 24th news (Reporter Zhang Yangyang) Today, Kuaishou's video model generating AI, Ke Ling, is fully open for internal testing. At the same time, Kuaishou has launched a membership system, providing corresponding exclusive functions and services for different types of members.

"Science and Technology Innovation Board Daily" reporter logged on to the Ke Ling AI official website today and found that the members are divided into three categories: Gold, Platinum, and Diamond. Taking the most commonly used monthly card as an example, the three categories of membership prices are 66 yuan, 266 yuan, and 666 yuan respectively. Corresponding to 660, 3000, and 8000 "Inspiration Points", which can generate about 66, 300, or 800 standard videos, respectively.

The annual fee is even more expensive, up to 3,996 yuan/year.

Since Ke Ling AI was fully open for internal testing, users can now get 66 "Inspiration Points" for free every day after logging in, which can be used to exchange for specific function usage rights or value-added services within the Ke Ling AI platform. Taking video production as an example, 66 "Inspiration Points" can generate about 6 free videos.

During the previous internal testing phase, Ke Ling AI could only be registered and used with Chinese phone numbers. After its full open release, Ke Ling also launched an international version 1.0, which foreign users can use with just an email without the need for a Chinese phone number.

In February of this year, OpenAI released its GPT-3 model and sparked fierce competition in the text-generation field. In China, Douyin has launched JiMeng AI, and Meitu has focused on AI short video creation with MOKI, which will be launched on July 31.

In the field of large models, Kuaishou specializes in short videos and has aggressively expanded into the text-generation field this year.

At the recent World Artificial Intelligence Conference, Gai Kun, senior vice president of Kuaishou and head of the business and community science line for the Kuaishou main site, said that the company's core competencies are large models for recommendation, pleasure, and multiple modes for understanding content. Additionally, the company has visual generation models for content production and creation.

Kuaishou uses large models to help commercial advertisers generate high-quality short videos and live broadcasts at low cost in the advertising field by building video script generation, live script generation, and advertising clue-avoidance technology, among others.

According to data disclosed by Gai Kun, Kuaishou AIGC's advertising consumption increased rapidly from almost negligible in January to nearly 20 million in June on a daily average basis, with peak daily consumption far exceeding that.

An internet media industry analyst stated to "Science and Technology Innovation Board Daily" reporters that the full release of Ke Ling AI takes another step forward in the commercialization of domestic text-generation large models. However, the current pricing is more of a trial and is in a "acceptable" state."

Compared to the directly comparable Douyin JiMeng AI, Ke Ling AI's membership pricing is lower, but its functions are less complete, including imperfect mouth synchronization and video smoothness, among other issues.

Regarding the commercialization path of text-generation video products, a CEO of a text-generation video product company in Beijing believes that the main challenge facing video production in the short term is how to reduce the threshold for use and increase efficiency through technological means. One approach is to develop full-process applications based on user demand, and the other is to develop universal tools using large models. In the short term, it should focus on meeting the first need, such as building a long tool chain product that meets users' specific needs, such as generating, editing, and dubbing, to reduce the threshold for users' use.

After becoming fully open, more and more users are flooding into Ke Ling AI, and costs such as computing power will also increase. Next, one of Kuaishou's priorities will be commercialization.