Intelligence Finance APP learned that according to a research report by Kaiyuan Securities, the 21st ChinaJoy will open on July 26, 2024. On the one hand, it may bring in income from exhibitors and visitors, and on the other hand, it may enhance its brand influence and empower its full-scenario entertainment services business. The target beneficiary is Hangzhou Shunwang Technology. With the issuance of new game approvals in July, multiple heavyweight games will be unveiled at ChinaJoy, and game supply may continue to be released. It is advisable to continue to lay out the gaming sector. In addition, hardware innovation and IP content may become highlights of ChinaJoy 2024, and it is recommended to continue to lay out companies with broad IP influence in literature, film and television, animation, sports, and XR content.

The 21st ChinaJoy will open on July 26, attracting more than 600 companies from around the world to participate.

The 21st ChinaJoy, with the new theme of 'Heart in Play, Infinite Fun!', will be held from July 26 to July 29, 2024 at the Shanghai New International Expo Centre. This year, ChinaJoy will bring together more than 600 companies from 31 countries and regions around the world, including France, the United States, and Canada, with an overall exhibition area of over 1.3 million square meters, of which nearly 200 are foreign-funded enterprises, accounting for 30%. Among them, nearly 300 BTOC exhibitors have an exhibition area of over 1.1 million square meters, and BTOB exhibitors number close to 400 with an exhibition area of over 0.2 million square meters. ChinaJoy covers a wide range of digital entertainment fields, including games, animation, internet film and television, internet music, online literature, esports, trendy toys, intelligent entertainment software and hardware, etc. It is one of the most well-known and influential annual events in the global digital entertainment industry. In 2019, the number of visitors exceeded 3.647 million. This year, with a large-scale event, it is expected to attract hundreds of thousands of viewers. On the one hand, ChinaJoy may bring income from exhibitors and visitors to the organizer, and on the other hand, it may enhance its brand influence and empower its full-scene entertainment service business. The target beneficiary is Hangzhou Shunwang Technology (300113.SZ).

With new game approvals issued in July, multiple heavyweight games will be unveiled at ChinaJoy, and game supply may continue to be released.

On July 22, the National News and Publishing Administration released the information about the approval of 105 domestic game versions for July, including Tencent's 'Dark Zone Breakout: Infinity,' Beijing Ultrapower Software's 'The Legend of the Desert Star: Breath of the Herdsman,' G-bits Network Technology's 'Dungeon Castle 4: Knights and Broken Chronicles,' 'Master of Animals: Adventure Journey,' 'Guigupair,' 'Cane Sword Legend,' and 'Yiwenlu: Reincarnation,' 37 Interactive Entertainment Network Technology Group's 'Infinite Dreamscape,' 'Flying Dream Voyage,' 'Little Fighting Spirit,' Shenzhen Zqgame's 'Happy Block Game,' 'Treasure Hunting Fighter,' 'Wanling Fantasy' and 'Jump to the End,' Kingsoft's 'Dark Echoes,' and Bilbili's 'Rural Valley.' The number of domestic game versions in 2024 from January to July are 115/111/107/95/96/104/105, a significant increase compared to the same period in 2023. At this year's ChinaJoy, Chinese and foreign companies will showcase a large number of classic game products and new product debuts and trial activities, including new games such as 'Yanyun's 16 Voices,' 'Seven Days World,' and 'The Ultimate Reversal of Marvel,' as well as old games such as 'Egg Party,' 'Fifth Person Pattern,' 'Light.Meet,' 'FGO,' and 'Azur Lane,' among others. 'Arknights: End of the World' will also debut offline and be open for trial for the first time. The continuous issuance of game versions, the increase in their number, and the heavyweight games obtaining game versions may continue to enhance the gaming industry's confidence in its development, stabilize industry output, and increase expectations for new game launches. ChinaJoy, as an important game display platform, may further help to promote customer acquisition and brand display for the gaming industry and drive revenue growth. We recommend continuing to lay out the gaming sector, and we highly recommend investing in companies such as XD Inc. (02400), NetEase-S (09999), Tencent (00700), Bilibili-W (09626), iDreamsky (01119), Kingnet Network (002517.SZ), and Beijing Ultrapower Software (300002.SZ).

Hardware innovation and IP content may become highlights of ChinaJoy 2024.

In addition to games, showcasing and experiencing technological innovations in various fields is also an important part of ChinaJoy, such as the Snapdragon theme pavilion jointly created by Qualcomm and industry chain partners, which will exhibit the latest hardware such as AI phones, AIPC, XR, and intelligent cabins. The combination of technology and content is worth paying attention to. In addition, companies in anime, card games, trendy gadgets, film and television are also exhibiting and are expected to further attract customers and expand IP influence through the exhibition. We recommend continuing to invest in literature, film and television, anime, sports, and XR content companies with extensive IP influence, with a focus on China Lit (00772), Mango Excellent Media (300413.SZ), Shanghai Film (601595.SH), Alpha Group (002292.SZ), Shanghai Yaoji Technology (002605.SZ), and Funshine Culture Group (300860.SZ).

Risk warning: ChinaJoy attendance is lower than expected; new game revenue is lower than expected, etc.