According to the WiseNews App, Prada (01913) once fell more than 6%, as of the release, it fell by 5.27%, and reported HKD 52.1, with a turnover of HKD 43.1321 million.

On the news side, the world's largest luxury goods group LVMH released its financial data for the first half of 2024. The revenue for Q2 2024 was 20.98 billion euros, a year-on-year decrease of about 1.1%; the revenue for the first half of the year was 41.68 billion euros, a year-on-year decrease of 1%; the net income for the first half of the year was 7.27 billion euros, a year-on-year decrease of 14%. In the second quarter, organic sales in the United States, Japan and Europe increased by 2%, 57% and 4% respectively, but sales in Asia excluding Japan, including China, fell by 14%.

In addition, Lyon research report pointed out that Prada will announce its mid-term performance on the 30th of this month. It is expected that the second quarter sales will increase by 12% year-on-year at a fixed exchange rate, and the retail sales of Prada and Miu Miu brands are expected to increase by 5% and 60% year-on-year at a fixed exchange rate. Lyon has raised its sales and net profit forecast for the company this year by 2% and 3%, respectively, maintaining a rating of "outperforming the market", and favoring the company's outperformance of the industry this year. The target price has been lowered from HKD 69 to HKD 65, reflecting a weak sentiment, and the target EV/EBIT multiple has also been lowered to 14 times.