AtAlphabet Inc(NASDAQ:GOOG), C is still for cookies.

The parent company for Google has stirred up the digital advertising world with its unexpected decision to keep third-party cookies in its Chrome browser.

After years of promising to phase out these tracking tools, the tech giant has decided to reverse its course, causing ripples throughout the industry.

Analysts and insiders have been quick to weigh in on the implications of this surprising move, which has left many ad-tech players relieved and some a bit wary.

The U-Turn Everyone Saw Coming

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