On August 5, 2024 (Monday), Toyo Suisan Kaisha, Ltd. (Headquarters: Tokyo, President: Noritaka Sumimoto) will launch cup instant noodles 'Maruchan Imo-ni Udon' in the Tohoku region. The 'Imo-ni Udon' from Maruchan's Japanese-style cup noodle series, known for 'Akai Kitsune Udon' and 'Midori no Tanuki Ten Soba', will reappear with upgraded contents and package design. We have added a product that imagines the local cuisine 'Imo-ni' loved by people in the Tohoku region to the lineup of the series, aiming to strengthen the brand further.
Product concept:
"Dekamaru" is a brand of large serving cup noodles that aims to deliver both satisfaction of taste and volume. It was born in 1989 and has been loved by many customers, and now celebrates its 35th anniversary. We developed fried noodles that reproduce the flavor of "Teno-no-ya's Kabuki Age", a long-selling product of Teno-no-ya Co., Ltd. By collaborating two long-selling products, we will stimulate public interest and revitalize the market.
From Maruchan's Japanese-style cup noodle series, which is familiar with 'Akai Kitsune Udon' and 'Midori no Tanuki Ten Soba,' 'Imo-ni Udon' has been upgraded in both contents and package design. The sauce based on soy sauce, which imagines the local cuisine of Yamagata prefecture, 'Imo-ni,' matches well with the firm udon noodles. We added beef with a juicy texture and flavorful satsuma-imo to create a feeling of 'Imo-ni' taste. We have further sweetened the sauce and added dashi such as katsuobushi to enhance the flavor. On the package, the official logo of the Yamagata Destination Campaign and the official character 'Yamagata-ken Omotenashi Kyokucho Kitekero-kun' have been added, and the design has been changed to make it easy to understand that it is a product limited to the Tohoku region.
Product overview
The sauce is based on the Yamagata-style soy sauce-based 'Imo-ni.' It matches well with the firm udon noodles, and beef with a juicy texture and flavorful satsuma-imo are added to create a feeling of 'Imo-ni' taste. We have further sweetened the sauce and enhanced the flavor by adding dashi such as katsuobushi. The package design has been changed to make it easy to understand that it is a product limited to the Tohoku region, adding the official logo of the Yamagata Destination Campaign and the official character 'Yamagata-ken Omotenashi Kyokucho Kitekero-kun.'
Product Features
Noodles | Thick, smooth udon noodles that have a springy texture. |
Soup. | Sauce that imagines the Yamagata-style soy sauce-based 'Imo-ni.' |
Ingredients: Seasoned fried tofu and green onions. | Flavored beef, satsuma-imo, green onion. |
Product Details
Product name | Maruchan Imo-ni Udon |
Net weight: | 97g (Noodles 66g) |
JAN code: | 4901990378499 |
Package specifications | 12 servings per case |
Suggested retail price | 236 yen (excluding tax) |
Sales route. | CVS, mass retailers, and general retailers, among others |
Release Date | August 5, 2024 (Monday) |
Sales area. | Tohoku region |