Amazon.com Inc's (NASDAQ:AMZN)Prime Dayhas become a major fixture on the retail calendar since its inception in 2015, offering Prime members exclusive access to a vast array of deals across categories.

As consumers grapple with rising living costs and remain wary of their spending, all eyes were on brands' sales performance during Prime Day. While Amazon applied deep discounts on its products, other brands used the event to drive sales and increase visibility, Similarweb noted in a recent report.

Let's explore the top products by Best Sellers Rank from Prime Day's latest edition on July 16-17, 2024.