公司管理多个知名全球品牌的多元化香水产品组合。公司管理及销售各种价位的香水，包括入门高端香水(价格为每50毫升人民币599元或以下)、高端香水(价格介乎每50毫升人民币600元至人民币1,199元)及奢侈香水(价格为每50毫升人民币1,200元或以上)。为使公司销售的香水产品对具有不同品味及偏好的消费者具有吸引力且易于使用，公司亦提供包含各种香型香水，包括花香调、东方香调、木质香调及清新香调。截至最后实际可行日期，公司提供来自48个外部品牌的香水。Gelonghui, July 19丨According to the latest data from the Hong Kong Stock Exchange, on June 18, Yingtong Holdings Limited (“Yingtong Holdings”) submitted a listing application on the main board of the Hong Kong Stock Exchange. The co-sponsors were Bank Paribas and CITIC Securities.
According to the preliminary prospectus, in terms of retail sales in 2023, the company is the largest perfume brand management company in the comprehensive market of mainland China, Hong Kong and Macau. The company has a large and diverse brand portfolio, which includes not only perfumes, but also makeup, skincare, personal care products, glasses and home fragrances. The company has achieved a leading position in the comprehensive market of mainland China, Hong Kong and Macau in terms of perfume. Due to the company's long business history, the company has gained extensive knowledge in the perfume industry in these markets, and has accumulated relevant expertise and rich resources to manage and promote many international perfume brands. According to Frost & Sullivan, the company is the third-largest perfume group in the integrated market of mainland China, Hong Kong and Macau in terms of retail sales in 2023. In terms of retail sales in 2023, the company is also the only perfume brand management company among the five major perfume groups in the mainland China market and the integrated market of mainland China, Hong Kong and Macau.
The company's reputation among the world's leading brands has made the company the preferred partner for many brand licensors looking to enter or expand the influence of their brands in mainland China, Hong Kong and Macau. This long-term commercial relationship allows us to create iconic brands and attractive products in our product portfolio. As of the last practical date, the total number of brands managed by the company was 63, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, covering diverse pricing levels and functions to meet the differentiated needs of consumers in mainland China, Hong Kong and/or Macau.
The company manages a diverse fragrance product portfolio for several well-known global brands. The company manages and sells perfumes at various prices, including entry-level perfumes (priced at RMB 599 or less per 50 ml), high-end perfumes (prices range from RMB 600 to RMB 1,199 per 50 ml), and luxury perfumes (priced at RMB 1,200 or more per 50 ml). In order to make the perfume products sold by the company attractive and easy to use for consumers with different tastes and preferences, the company also provides a variety of fragrances, including floral, oriental, woody and fresh scents. As of the last practical date, the company offered perfumes from 48 external brands.
In terms of channels, the company has an extensive omni-channel sales and distribution network, and both offline and online channels have high penetration rates. Through the company's omni-channel network, the company has established extensive sales points in mainland China, Hong Kong and Macau. For the year ended March 31, 2022, 2023, and 2024, the company sold products to 1, 3 and 3 e-commerce platforms and 56, 72 and 73 online retailers, respectively. The offline sales channel has more than 7,500 points of sale, spread across more than 400 cities in mainland China, Hong Kong and Macau. As of March 31, 2022, 2023 and 2024, we operated 102, 92 and 87 offline stores/counters in mainland China, Hong Kong and Macau respectively. Additionally, the company operates an offline atmosphere box store in Shanghai. Pickup Vibe Box is the company's own retail brand, covering online stores and offline sales channels. For the year ended March 31, 2022, 2023, and 2024, the revenue generated by selling products through direct sales channels was RMB 1.1673 billion, RMB 1.0998 billion, and RMB 1.2921 billion respectively, accounting for 69.7%, 64.7% and 69.3% of the company's total revenue for the same year.
The company's distributors include online distributors and offline distributors. They buy products from the company and mainly resell them to online retailers and offline retailers respectively. Some distributors also sell products directly to consumers. As of March 31, 2022, 2023 and 2024, the company had 32, 37 and 48 distributors. For the year ended March 31, 2022, 2023, and 2024, revenue generated from product sales to distributors was RMB0.4697 billion, RMB0.5672 billion and RMB0.5605 billion respectively, accounting for approximately 28.1%, 33.4% and 30.1% of total revenue for the same year.
During the track record period, the company's business and operating performance maintained steady growth. The company's revenue increased from RMB 1.6747 billion for the year ended March 31, 2022 to RMB 1.6991 billion for the year ended March 31, 2023, and further increased to RMB 1.8638 billion for the year ended March 31, 2024. Similarly, the company's net profit increased from RMB 0.1709 billion for the year ended March 31, 2022 to RMB 0.1731 billion for the year ended March 31, 2023, and further increased to RMB 0.2065 billion for the year ended March 31, 2024.
The capital raised in this IPO will be used to: further develop the company's own brands (including SantaMonica) and acquire or invest in external brands; develop and expand the company's own retailer channels, including expanding the company's online and offline pickup stores and other self-operated online and offline stores/counters; accelerate the company's digital transformation, mainly by upgrading the company's digital CRM system, middle office system, and financial and operating systems; enhance the Group's popularity and reputation; allocate working capital and general corporate uses to support the company's business operations and growth.
