According to the data from Adobe Analytics, during the 48-hour "Prime Day" event, $Amazon (AMZN.US)$USA's CNI online consumption index surged YoY by 11% to reach $14.2 billion during the event, exceeding expectations and setting a record.

Adobe stated that the strong consumer performance was mainly driven by back-to-school shopping and "significant product update cycles", with consumers buying a large number of new tablets, televisions, and Bluetooth speakers. This is different from last year, when consumers mainly bought household necessities such as food and office supplies during discount events due to inflation.

The company predicted that American consumers would spend $14 billion online during the two-day event. Adobe not only tracks transactions on Amazon, but also covers major retail websites in the United States. Amazon's Prime Day event was held on Tuesday and Wednesday of this week and has become a significant source of revenue for other retailers, who usually launch competitive sales during the Prime Day period.

Amazon stated on Thursday that its Prime Day revenue also reached a "historical high", although it did not disclose the total sales. The company claimed that its Rufus shopping assistant helped "millions" of shoppers browse the website. Rufus uses generative artificial intelligence to recommend products and provide order updates. Amazon opened it to all US users last week after testing it with only a few shoppers in the past.

Numerator tracked the purchase data of more than 35,500 households, and the data showed that shoppers spent an average of $57.97 per order this year, up from $54.05 last year. Shoppers snapped up Amazon's Fire TV stick, Premier protein shake, and Liquid IV hydration drink, while household and daily necessities, as well as outfits and footwear, were also popular categories.

Numerator analyst Amanda Schoenbauer said: "Shoppers bought fewer big-ticket items than in previous years, and the number of participants placing multiple orders has also decreased. This indicates that consumers are more rational in their shopping and tend to save rather than spend extravagantly."

On Thursday, Amazon's stock price followed the trend of the large cap and fell. The stock price fell by 2.22%, closing at $183.75. $Nasdaq Composite Index (.IXIC.US)$,$S&P 500 Index (.SPX.US)$The stock fell with a 2.22% decrease, closing at $183.75.

Editor/Emily