① A number of people familiar with the matter revealed that Meta is in talks to acquire about 5% of Eshiro Lucentika's shares, with a potential transaction price of slightly less than 5 billion US dollars; ② Glasses launched an artificial intelligence function earlier in the year. Users only need to say “Hey Hey Meta” to activate the intelligent assistant and experience the AI capabilities of Llama's big model.
Finance Association, July 19 (Editor Zhao Hao) According to various media reports, US tech giant Meta Platforms is exploring a multi-billion euro investment in European eyewear manufacturer EssilorLuxottica (EssilorLuxottica).
According to several people familiar with the matter, Meta is in talks to buy about 5% of Eshiro Lucentika's shares. As of press time, the latter has a market capitalization of more than 95 billion dollars and is the ninth largest listed company in France, which also means that the potential transaction price is slightly less than 5 billion dollars.
Last year, the two companies collaborated to launch the “Ray-Ban (Ray-Ban) I Meta Series” smart glasses, and negotiations have been ongoing since then to deepen the existing collaboration. According to information, this series of glasses has achieved unprecedented success, making Lei Bang's parent company Eshilu Luxuntika a favorite in the eyes of technology companies.
According to Ray-Ban's official website, the frame of the new “RAY-BAN | META SKYLER” glasses are equipped with a camera, microphone, and speaker, so you can share the photos and videos you take on Facebook and Instagram.
Source: Ray-Ban's official website
In addition, glasses launched an artificial intelligence (AI) function earlier in the year. Users only need to say “Hey Meta” to activate the intelligent assistant and experience the AI capabilities of Llama's big model. Analysts believe that AI and weight reduction have directly hit users' pain points.
Earlier this week, Francesco Milleri, CEO of Eshiro Lucentica, said that the first generation of Ray-Ban-Meta glasses was launched in 2021, but the sales volume of the new generation, which was launched in October last year, surpassed the sum of previous generations in just a few months.
People familiar with the matter revealed that Meta provides employees with Ray-Ban Meta glasses at 15% off, and each employee is limited to three pairs. Within the company, these new glasses are very popular, and some employees are also trying to ask their colleagues for additional places after buying three pairs.
It is worth mentioning that earlier this week, Esther Lucentka announced that it would acquire the Supreme brand from Weifu Group for 1.5 billion US dollars in cash. People close to the deal said the eyewear group plans to launch a new version of Supreme smart sunglasses in partnership with Meta to better target younger consumers.