According to the latest report released by Adobe Analytics on Wednesday, online sales of major retailers in the United States on the first day of Amazon Prime Day reached a staggering $7.2 billion.
According to the latest report released by Adobe Analytics on Wednesday, online sales of major retailers in the United States on the first day of Amazon Prime Day reached a staggering $7.2 billion, compared to the online sales of about $12.7 billion during the two-day promotion of Prime Day in 2023. It is worth noting that major retailers, including American retail giants Walmart (WMT.US) and Target (TGT.US), all launched discount and shopping promotions before July to compete with Amazon's Prime Day promotion by offering huge discounts to attract global customers.
Statistics show that Amazon has taken some market share from other large retailers this month, as customers can enjoy considerable shopping discounts on Prime Day, which started a decade ago, and can order goods that can be remotely delivered on the same day or just one day after ordering.
Amazon Prime Day lasted from July 16 to 17 US Eastern Time.
According to statistics from Adobe Analytics, which researches e-commerce transaction data, back-to-school spending in the United States has unexpectedly increased significantly, with daily sales on Tuesday increasing by about 210% compared to the average daily sales level in June 2024.
Adobe Analytics said that the total online sales on the single day ending on July 16 achieved a growth of 11.7%. Statistics show that in 2023, global shoppers participating in the Prime Day promotion spent about $12.7 billion online during the two-day event, which was near a historical peak. This year, Amazon has even offered early access to discounted shopping before the two-day Prime Day promotion started, reflecting strong market demand pushing merchants to start promotions early.
Data from Numerator shows that in the 32 hours before the Prime Day promotion on the membership day, the average spending per order at Amazon reached $60.03, surpassing the historical peak of $56.64 set in 2023.
According to Adobe Analytics, consumers will start a large-scale buying spree on Wednesday US Eastern Time, with discounts on electronics expected to be around 23%, clothing around 20%, and toys around 15%. Adobe Analytics' statistical data relies on transaction data directly facing consumers (DTC channels), and the number of visits to US retail websites based on these transaction data has exceeded 1 trillion.