Licence to Win: Iconic Airport Shopping Campaign Returns!
SEPANG – The iconic Licence to Win (LTW) airport shopping campaign is making a thrilling comeback this year! Running from 1 July 2024 to 31 December 2024, this year's edition promises unparalleled excitement and memorable rewards as it offers shoppers an extraordinary chance to win a prime reward of RM1 million in shopping vouchers, along with other amazing prizes. The much awaited campaign kicked off with a spectacular launch held at Sentul Pavilion, a glasshouse nestled within a lush private park in Kuala Lumpur. The event featured appearances by local artists and influencers including Alif Satar, Scha Alyahya, Awal Ashaari, Daiyan Trisha, Nazreem Musa, Azfar Heri and more.
Guests, resplendent in their finest suits and dazzling dresses ala secret agents and femme fatale, stepped into a high-octane launch event that felt like a scene straight out of a blockbuster spy thriller. The target? A gleaming money vault representing the RM1 million grand prize. The adrenaline spiked as a covert operative was seen jumping off a helicopter and hastily entering the ballroom with a mission briefcase in hand, while the honoured VIP, acting as secret agent, authenticated the high-stakes operation. The Million Possible theme brilliantly merged the pulse-pounding excitement of a spy movie with sophisticated elegance, crafting an exclusive and stylish atmosphere that left everyone utterly spellbound.
In 2019, Malaysia Airports recorded a significant 27% increase in sales through its Licence To Win 2019 campaign, with sales receipts surpassing RM178 million. 25 year old Jason Goh drove away with a McLaren 570S Coupe, the grand prize winner of LTW 2019.
"We are thrilled to bring back Licence to Win 2024 to provide a unique rewarding shopping experience for our shoppers and travellers. This initiative aligns with our Commercial Reset Strategy to elevate the shopping experience with the exciting retail offerings at Malaysia Airports. Since 2019, we have significantly expanded our retail offerings to create a more enticing shopping and dining experience for our visitors. By introducing a diverse range of new outlets, we aim to enhance the overall atmosphere and provide a variety of options that cater to every taste and preference. Simultaneously, this presents a great opportunity to introduce our vibrant retail landscape and drive sales to our airport retailers. We expect to achieve more than RM200 million in sales receipts from LTW 2024 this year." said Hani Ezra Hussin, Senior General Manager, Commercial Services for Malaysia Airports.
Through strategic initiatives, Malaysia Airports has empowered retailers, facilitating increased sales and engagement. Complementing this, marketing support such as shopping campaigns has been provided for the retailers, amplifying their visibility and impact.
As of March 2024, 81% of awarded new stores are open across all airports. Notably, duty-free outlets are getting major facelifts to elevate the airport shopping experience. Eraman Duty Free, the retail partner for Licence To Win, has already revamped two of their stores at KLIA Terminal 1. But that's not all—more stores are currently undergoing renovation, with the grand re-openings set for Q4. Passengers can look forward to a more stylish and enjoyable shopping experience with these exciting developments.
To participate in the Licence To Win 2024 campaign, shoppers and diners can submit their entries online through the campaign's official website
or manually via contest entry forms or digital kiosks.
Campaign mechanics:
● Spend a minimum of RM350 on a receipt. Present a maximum of two receipts on the same day to qualify for one entry.
● Spend a minimum of RM350 at any Eraman stores to get double entries.
● Participating airports: KUL Terminal 1 & 2, Penang International Airport (PEN), Kota Kinabalu International Airport (BKI), Langkawi International Airport (LGK) and Kuching International Airport (KCH).
Mission Accomplishment Rewards:
● Prime Reward RM1,000,000 Shopping Spree
● 1st Prize RM50,000 Shopping Spree At Eraman
● 2nd Prize RM30,000 Shopping Spree
● 3rd Prize RM20,000 Shopping Spree
● Side Quest: Monthly Prizes RM2,000 Shopping Spree (4 monthly winners)
● Bonus Prize: RM10,000 Shopping Spree Exclusively for Entries from Penang International Airport, Kota Kinabalu International Airport, Langkawi
International Airport and Kuching International Airport
For more information on the exciting activities at our airports, visit
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