Amazon.com Inc (NASDAQ:AMZN) experienced a significant disruption on Tuesday night as its marketing portal for merchants crashed, affecting one of the year's most essential sales events.

Multiple Amazon sellers and consultants reported the issue, which disrupted their ability to manage ad budgets and keyword bids during Prime Day.

The Prime Day sale, a two-day discount event, started strong on Tuesday, with sales increasing nearly 12% in the first seven hours compared to last year, according to Momentum Commerce as reported by Bloomberg. The advertising portal is essential for merchants and brands to ensure their products appear in consumer searches.

An Amazon spokesperson acknowledged the issue, according to Bloomberg.

The outlet cited Jed Rawson, whose consulting firm Pirawna manages Amazon accounts, the portal was reportedly down for about two hours before being fixed.

Adobe Inc (NASDAQ:ADBE) forecasts that online sales across all retailers will reach $14 billion over the two-day Prime Day event, an 11% increase from last year.

Price Action: AMZN was down 1.25% to $190.61 at the open on Wednesday.

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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