Zhitong Finance and Economics app learned that Litian Pictures (09958) rose more than 60% in intraday trading. At the time of publication, it had risen 38% to HKD 2.76, with a turnover of 1.267 million Hong Kong dollars.

Xingye Securities pointed out that the current user usage time of long video platforms has basically reached steady state, and the competition in the field is slowing down and the ecology is healthier. With the background of supply-side clearing of TV drama production companies, platform procurement budget growth and AI empowerment, profitability is expected to continue to improve. The rise of short dramas, diverse payment models, and the monetization logic has been verified, and many companies are deploying layouts, and the future is expected to continuously expand the content matrix.

Litian Pictures' 2023 annual performance previously released showed that the company achieved revenue of approximately RMB 0.113 billion for the year, an increase of 390.7% year-on-year; shareholders' share of losses was approximately RMB 0.155 billion, a year-on-year decrease of 47.4%. The bank pointed out that the significant increase in revenue was mainly due to the increase in income from the distribution and broadcasting rights of self-produced TV series, which increased by approximately RMB 61.5 million, and the income from the buyout of distribution and broadcasting rights of TV series, which increased by approximately RMB 21.1 million.