01

Ordos Group held a preview of new autumn/winter 2024 products

Recently, the Ordos Group held a preview of the 2024 Autumn/Winter Collection at the Shanghai Ordos Jing'an Center, presenting the latest autumn/winter series of men's and children's clothing items from the Group's five major brands: 1436, ERDOS, Ordos 1980, BLUE ERDOS, and ERDOS KIDS.

Modern dance choreographer Pina Bausch became the designer's inspirational muse. The natural strength and rich emotion shown in her dance coincided with 1436's talented and gentle brand spirit. This season's menswear collection analyzes the appeal of multiple characters. The designer believes that a truly mature man will convey his extraordinary taste and state of life through clothing habits that show his personality and style.

ERDOS (Ordos) 2024 Fall/Winter Womenswear has the theme of “FALLING INTO THE WOODS Big Dreamer”. Freedom and fluidity are the key words of the autumn/winter series, vividly presented in the contrast between cashmere and diverse materials, changes in process texture, and styles representing women's multi-faceted moments. At the same time, quirky decorations continued throughout the season, with antique-textured copper-gold buttons and surrealist butterfly badges as theme clues. ERDOS (Ordos) 2024 Autumn/Winter Menswear has the theme of “HIS PHENOMENON”. The first class cashmere round machine series continues to create travel choices. The natural crowning series brings exquisite undertones to important moments, stylized cashmere knits incorporate a freer personality into everyday scenes, and rich categories such as cashmere coats, jackets, and suits make the formal scene full of texture.

The theme for this season's new Ordos 1980 2024 autumn/winter product series is “Poetry Zhongyu”. The pure colors range from light to dark, and the cut is smooth and light, like branches and rocks covered on the beach. Starting from natural fibers and inheriting ingenuity, this season's new products trace back to life's essence with simple silhouettes and express free and vivid inner strength; at the same time, the brand once again refreshed the “cashmere lifestyle” concept to create an urban lifestyle with a warm and pure home series; and brought cashmere into the outdoor scene through a multi-faceted interpretation of functional materials, reshaping the contemporary connotation of “technological cashmere”.

BLUE ERDOS released the 2024 Autumn/Winter Collection with the theme of “Paradise Anyways on Earth”. The orderly and calm urban style, diverse materials that enrich the wearing experience, and a special series that tried to break through categories completed the language and structure of this season's design. The background color is modern, and it is not limited to the urban atmosphere.

Erdos KIDS 2024 has the theme of “WARM HUG HUG”. It is a hugging journey through a fairytale scene, surrounded by small animals and celestial motifs, and uses soft shapes to bring warmth and beauty as they grow. Starting from a variety of dress scenes, this season we are launching a playful and cheerful Spirit Snake retro New Year collection, a formal college style suit, and a newborn series that is as soft as cotton candy. Cashmere is the core, and high-grade natural materials such as yak wool, wool, and white factory silk are added.

The brand's 2024 Autumn/Winter Preview specially set up a sustainable display space, with glass windows modeled after plants unique to the Ordos Plateau, the Albus cashmere goat family playing in the video, and a special presentation of the Shàn series, a sustainable development product from Ordos, not only brought the natural atmosphere of Inner Mongolia grassland to Shanghai, but also showcased the Ordos Group's sustainable actions from grassland ranches to the consumer market, describing the warmth behind the cashmere material.

02

The world's first MIKIMOTO coffee shop opens

In July, MIKIMOTO officially opened the world's first coffee shop in Zhangyuan, Shanghai, under the theme of “Find the True World, Go to Gilguang Together”. The background wall with interlaced elements of the brand M Signature caught my eye, and I immediately walked into the hall. Classic elements were visible everywhere. From the perspective of the Pearl Jewelry Family, I felt the light and shadow of the pearl.

Mikimoto's global brand ambassador Dileba, MIKIMOTO's global brand ambassador Song Weilong, actor and singer Wu Zun, actor Wu Qianyu, model and fashion blogger Fang Yuan, actor and singer Dong Youlin visited the event. They all shared their opinions on MIKIMOTO pearl jewelry and their expectations for MIKIMOTO's first coffee shop in the world.

Among them, the fine jewellery pieces worn by Dileba are inlaid with conch beads known as “rare treasures,” and this is also the first time they have arrived in mainland China. The brand is also committed to breaking the restrictions and limitations of wearing pearl jewelry. Song Weilong appeared wearing a fine jewelry brooch. Brilliant diamonds are intertwined with luxurious and lustrous Akoya pearls, leading the trend of men wearing pearl jewelry.

From July 13th to July 23rd, the world's first MIKIMOTO coffee shop will open to the public to customize desserts and drinks, presenting the extraordinary vitality of pearls and the perfect brand philosophy. Meanwhile, MIKIMOTO's limited edition products will be sold simultaneously on the brand's official WeChat Mini Program, presenting selected Starry Night, Day & Night series.

03

Moxun helps the Chinese National Sailing and Windsurfing Team go to Paris

Members of the Chinese National Sailing and Windsurfing Team, such as Yan Zheng, Lu Jingye, Chen Jingle, and Lu Yubin, are ready to go and are about to embark on a new journey. As a solid backing for this proud team, Moxun MOTION, the official partner of the China Sailing and Windsurfing Association, has carefully created a series of professional sunscreen equipment for it with its expertise and brand ingenuity in the field of sunscreen.

As a leading fashionable and lightweight outdoor brand in China, Moxun has always been at the cutting edge of the industry in terms of the aesthetic balance between innovative technology fabric development and design, while taking sunscreen technology and practical functions as the brand's innate core competitiveness. In order to escort the Chinese sailing and windsurfing team to Paris, as the founder of the original yarn sunscreen in China, Mosun used the exclusive Cooling-Fresh Ice Titanium Technology original yarn sunscreen fabric to tailor a series of professional sunscreen equipment. Titanium dioxide UV protection agent was added to the sunscreen fabric yarn, and traditional coated materials were abandoned, thus achieving a UV blocking rate of at least 98%. Even after 100 washes, it still maintains UPF50+'s high sun protection, ensuring that athletes are continuously and effectively protected in strong sunlight.

In addition, the unique weaving process provides an instant and long-lasting wearing experience. The Moxun Technology fabric quickly absorbs sweat and breathes and dissipates heat through moisture-controlling fibers. The cooling fiber effectively transfers excess heat, ensuring that athletes stay cool and participate fully in the game under the hot sun.

The equipment prepared for the Chinese sailing and windsurfing team this time includes a training quick-drying suit, a men's hooded sunscreen, and a women's slim-fit sunscreen. The quick-drying suit and sunscreen provide athletes with comprehensive protection before and after the game, effectively resisting damage caused by strong UV rays. At the same time, it also cleverly incorporates the stylish and functional design concept that Mo Xun has always sought, showing the unique temperament of the Chinese sailing and windsurfing team that perfectly combines strength and beauty.

04

FineToday Group leads the personal care refill market

FineToday Group deeply integrates business operations with ESG (environmental, social, corporate governance) concepts, actively practices corporate social responsibility, integrates the concept of sustainable development into all aspects of product development and enterprise operation, and leads the beauty and personal care industry to achieve a green transformation through practical actions.

In order to better understand Chinese consumers' perceptions and consumption behavior of personal care product refills, FineToday China and TMIC & Kanter jointly conducted a special survey and officially released the “White Paper on Personal Care Refill Trends”. The report shows that with the widespread penetration of low-carbon environmental protection concepts in the consumer sector, Chinese consumers' attention and acceptance of refill products also continues to rise. Meanwhile, on the Taotian platform, searches for replacement personal care products account for nearly 20%, which fully indicates that consumer demand for replacement personal care products is deepening.

At the same time, in terms of the competitive landscape, the personal care refill market is showing a high level of competition among multiple brands. Among them, FineToday's Huirun and Keuran brands also occupy a place in the shampoo, body wash, and conditioner refill market with excellent product quality and thoughtful design.

It is worth noting that more than 50% of FineToday Group's products have launched refill packs. Compared with formal products of the same specification, each refill can reduce plastic usage by more than 80%. In order to encourage consumers to continue to use greener refill products for a long time, the Group's brands have made ingenious design innovations for packaging to further enhance the ease of use of refill packs.