Bonjour Hold (00653.HK) announced that its subsidiary, Bonjour Autrés Beauty Outlet, officially opened in the Bonjour Tower in Tsuen Wan last Saturday (the 13th), further realizing the new retail consumer model of Bonjour's Hong Kong Mall online and offline. The store brings together various selected products from around the world and invites well-known merchants such as Royal Jade, Weiying, and Priede Winery to settle in.

Chairman of Bonjour, Chen Jianwen, said that Bonjour Autres is a new 'online + offline' experience and a new attempt to provide merchants with a venue for 'co-construction + sharing'. In cooperation with the travel chamber of commerce, it allows merchants to view sales and member service from another perspective, as well as to successfully reach the mainland market through the cross-border bonded warehouse service provided by the Hong Kong Mall platform, and to operate online and offline in a better integrated way.